I have campaign running but noticed that Google shows my ad for irrelevant (even Arab phases) or too broad queries that I have not included in the list. What is happening?
It’s probably a mix of broad match keywords or automatic targeting slipping through—try tightening up your keywords, adding negative keywords, and adjusting your match types to control it better.
I see AI Max is causing these problems. AI Max still has a long way to go before it can show ads to potential customers. It gets the context of what the services are offering to the people it's showing the ad to wrong. It even shows ads for very general and irrelevant keywords.
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