- Mar 10, 2010
- 42,695
- 107,139
No dude, I'm starving now. I'd rather send cold emails and earn money.
I get what you're saying, but you're wrong, sadly.
Actually you are both right; the long and the short game is the way to approach a business if you are just getting the ball going.
Gary V is not new in the IM game; how he approaches things is his deal.
Guys that have a small or a new business should be doing both in order to generate revenue to put food on the table today and building a following/client infrastructure/email or contact list for the long term so that they have something to build on for years.
Marketing yourself on Medium for a long term goal is fine; doing other things to get immediate sales is also fine.
Do both (if that is how you build a content business) if you want to have a nice business in X amount of years as well as eat today.