Why Exact Match Not Phrase Match

The tutorials say to look at exact match when looking at keyword tool. But why not phrase match. wouldnt that be more accurate?

Exact match (EMD) means 'keyword.com' or 'keyword.net' etc.

These are often not available now for obvious reasons. So people then go for PMD (phrase match domain) e.g.

'keywordinfo.com' or 'keywordpro.com'...

As a phrase match it could also mean a prefix though, as well as a suffix like:

'newkeyword.com' or 'buykeyword.com'

Generally speaking a suffix is better than a prefix, as there is more SEO weight with using your keywords nearer the front. Also the shorter the extension the better, as longer URLs dilute the percentage of actual keyword letters. Always look for extensions that can provide long tail traffic. E.g. If you were looking for 'weightloss.com' then 'weightlossdiet.com' would be a good compromise as it's still a relevant keyword - just a long tail extension, containing both phrases.

You then get into the whole argument about wouldn't it be better to have longer domains with more keywords, but then you have to come back to the rule about shorter domains and less keywords will have more linking power for that phrase.

One important note is that EMDs or PMDs can fall foul of over optimisation much easier than non matched domains, by nature of the fact that they're already 'keyword-stuffed'.

I think that the guy speaks about Google Keyword Tool, but never mind... Exact match is simply used because it gives more accurate data regarding the traffic you can expect. However, if your article is good and have decent links, you'll be getting traffic also from the keywords included in "phrase match..."

PS: I really can't believe people still trust in this hype with EMD, that's just unbelievable to me.... Go and write 100 random search terms in Google and you will see that in 98 cases EMD is not on the 1st place...

Exact match is more accurate especially for long tail keywords but i use it for everything. BUT some so called SEO guru's dont do it..look at this video from a so called millionaire seo expert .....on the video he doesnt choose exact!!.....http://www.npclassroom3.com/webinar.html

Just a quick copy and paste for the basic difference. Credit to SEOwhizz for the link

Broad match: keyword
Allows your ad to show on similar phrases and relevant variations
(The broad match modifier may also be used to further refine your broad keyword matches: +keyword.)

Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase

Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively

Negative match: -keyword
Ensures your ad doesn't show for any search that includes that term

Click to expand...

I use both. Exact match for EMD and content, then phrase match on off site articles. The reason I do this is because a multiple phrase match terms are alot easier to use as an anchor text than an exact match.

exact match: traffic you should get straight off the bat when you rank
phrase match: traffic you should get after you hit rank 1-3 from long tail variations too