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Why Exact Match Not Phrase Match

Discussion in 'White Hat SEO' started by bluehat23, Dec 18, 2011.

  1. bluehat23

    bluehat23 Registered Member

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    The tutorials say to look at exact match when looking at keyword tool. But why not phrase match. wouldnt that be more accurate?
     
  2. jascoken

    jascoken Senior Member

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    Exact match (EMD) means 'keyword.com' or 'keyword.net' etc.

    These are often not available now for obvious reasons. So people then go for PMD (phrase match domain) e.g.

    'keywordinfo.com' or 'keywordpro.com'...

    As a phrase match it could also mean a prefix though, as well as a suffix like:

    'newkeyword.com' or 'buykeyword.com'

    Generally speaking a suffix is better than a prefix, as there is more SEO weight with using your keywords nearer the front. Also the shorter the extension the better, as longer URLs dilute the percentage of actual keyword letters. Always look for extensions that can provide long tail traffic. E.g. If you were looking for 'weightloss.com' then 'weightlossdiet.com' would be a good compromise as it's still a relevant keyword - just a long tail extension, containing both phrases.

    You then get into the whole argument about wouldn't it be better to have longer domains with more keywords, but then you have to come back to the rule about shorter domains and less keywords will have more linking power for that phrase.

    One important note is that EMDs or PMDs can fall foul of over optimisation much easier than non matched domains, by nature of the fact that they're already 'keyword-stuffed'.
     
  3. Kikerinka

    Kikerinka Senior Member

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    I think that the guy speaks about Google Keyword Tool, but never mind... Exact match is simply used because it gives more accurate data regarding the traffic you can expect. However, if your article is good and have decent links, you'll be getting traffic also from the keywords included in "phrase match..."

    PS: I really can't believe people still trust in this hype with EMD, that's just unbelievable to me.... Go and write 100 random search terms in Google and you will see that in 98 cases EMD is not on the 1st place...
     
  4. t0m3313

    t0m3313 Regular Member

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    @jascoken: I think you misunderstood the OP. It sounds more like he wants to know why to look on exact matches than phrase matches when it´s about search volume.

    @bluehat23: That´s probably because you will rank for the exact match first and then, if your sites performing well, for phrase matches.
     
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  5. bluehat23

    bluehat23 Registered Member

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    cool.

     
    Last edited: Dec 18, 2011
  6. dragon123

    dragon123 Regular Member

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    Exact match is more accurate especially for long tail keywords but i use it for everything. BUT some so called SEO guru's dont do it..look at this video from a so called millionaire seo expert .....on the video he doesnt choose exact!!..:confused:...http://www.npclassroom3.com/webinar.html
     
    Last edited: Dec 18, 2011
  7. SEOWhizz

    SEOWhizz Power Member

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    I think what you will rank for would depend on the competition for that search term. Also, you are more likely to rank for a broad match term first, rather than an exact match.

    Exact Match is the most targeted type of match, because (although it's likely to have the least number of searches compared to Phrase and Broad match types), you can target exactly what keywords are triggering the search. Being more targeted means you are more likely to have higher conversions.

    For more info. on the different match types, see:
    What are keyword matching options?
     
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  8. Baadier

    Baadier Regular Member

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    Just a quick copy and paste for the basic difference. Credit to SEOwhizz for the link

     
  9. t0m3313

    t0m3313 Regular Member

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    You´re right there, thanks for correction :)
     
  10. inets

    inets Junior Member

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    I use both. Exact match for EMD and content, then phrase match on off site articles. The reason I do this is because a multiple phrase match terms are alot easier to use as an anchor text than an exact match.
     
  11. fathobbitsss

    fathobbitsss Junior Member

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    exact match: traffic you should get straight off the bat when you rank
    phrase match: traffic you should get after you hit rank 1-3 from long tail variations too