Why does Amazon let you review an item without purchasing it?

K

kitemiami

Newbie

Mar 21, 2016

25

2

• Mar 30, 2016

• #1

I noticed that I am able to leave a review on a product that I have never purchased....why would Amazon allow this?

(sorry if this is not in the correct location...I could not find the best place to post)

 

collegeguys4

Junior Member

Feb 25, 2016

124

15

• Mar 30, 2016

• #2

they do have a verified purchase they place next to reviews where the person did buy the item. I have bought great items at my local store that are also sold on amazon. that would be one use case where a review not bought on amazon would fit.

 

randybishop

Elite Member

Aug 23, 2013

2,391

1,218

• Mar 30, 2016

• #3

Because social proof is what made Amazon the success it is today.
They don't care where the reviews are coming from, they just want
lots of quality reviews.

 

Reaver

Elite Member

Aug 6, 2015

1,898

5,794

• Mar 30, 2016

• #4

Collegeguys4 and randybishop are both correct. Amazon allows you to review items you've purchased but haven't bought on Amazon because the more reviews a product has the more people will buy it through Amazon.

Most people are not going to look up a product on Amazon for reviews and then go buy it at their local store. Most of the time if they're reading Amazon reviews, it's because they plan on buying that product on Amazon. Therefore, those reviews that aren't verified purchases are just icing on the cake.

 

leisea

Newbie

Mar 30, 2016

19

4

• Mar 30, 2016

• #5

thank you all, it helps me a lot. But it seems that Amazon have taken some steps to distinguish these two actions. Purchasing reviews will be marked as verified purchase.

 

Last edited: Mar 31, 2016

goodperson

Elite Member

Jan 3, 2015

1,774

260

• Mar 31, 2016

• #6

They need lots of reviews for their products. Reviews will help them sell more products.

 

Cshark

Account banned-non delivery of marketplace orders

Feb 25, 2011

1,786

271

• Mar 31, 2016

• #7

REVIEWS make more buyers understand about a product. Although, the verified reviews are most trusted than others but all are reviews nevertheless.

 

Aluminium

Elite Member

Dec 5, 2013

2,260

1,149

• Mar 31, 2016

• #8

There's a difference between a "purchased review" and anything other than that.

 

T

Tintan

Newbie

Mar 31, 2016

3

0

• Mar 31, 2016

• #9

Probably helps to boost the sales.

 

whiteblackseo

Elite Member

Apr 11, 2015

2,995

1,162

• Mar 31, 2016

• #10

To be honest, when I look at an Amazon product I mostly look at the Verified Purchase reviews rather than the non as it makes me sceptical as if the product is "actually" good, but this topic can be debated.

 

Furious Man

Elite Member

Jr. VIP

Aug 4, 2015

4,549

680

• Mar 31, 2016

• #11

the review will increase buyers(customer) that mean customer /sales

 

PHPInjected

Elite Member

Executive VIP

Jr. VIP

Apr 25, 2014

6,918

12,423

• Mar 31, 2016

• #12

A purchased review and a review are different. Amazon allowing reviews to be posted before purchases increases the amount of purchases each product will get.

Note: not everyone who buys from Amazon knows the different and just sees a bunch of good reviews.