Why do people pay for Reddit ads?

praetserge said:

What part of my statement is not true???
I have two subreddits... in a very specific niche and get around 2k visitors a day to those subreddit but some posts get over 20k views a day.
So what data do you want to see?

he's one of the posts in my subreddit:
View attachment 505140

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Are those posts ranking in Google.How many members do your subreddits have

praetserge said:

Really
Why do people pay for Reddit ads? Just create a subreddit, post some catchy stuff and your reach will be better than with ads.
What's the point of wasting money on their ads.

OK, I understand, they'll start limiting reach like FB to get more advertisers but for now... I see no need.

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Many individuals or businesses want quick results when marketing on Reddit, so they invest in paid ads to achieve immediate impact. Additionally, they don’t want to spend much time building subreddits or growing personal accounts.

praetserge said:

And how are the ads different? They run in my subreddit but my posts are free and they have to pay.

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You are correct. But in this case your subreddit is just a medium for ad inventory.

While Reddit doesn't offer as narrow a targeting as other platforms like Meta or Google or Tiktok, it does have a few.

Beyond "location" - there are two modes - Interest Based and Community based.

Community based targeting is where one can target an entire subreddit. So let's say I sell golf gears, I can target r/golf and my ad will show up consistently in that sub.

The second is interest based targeting. This is the good stuff.

So let's say I am interested in golf, I don't necessarily am a member of any subreddits about golf, but I often interact with golf related posts via upvote, downvote or commenting - I am them shown the ad interest targeted at this. And it is shown throughout Reddit.

So while running a sub about golf and making posts about my golfing gear website serves my purpose by a lot. Running an ad just helps me scale this at will.

I run Reddit ads for every single SaaS I've run. And I run several aligned/semi-aligned subs too. Each has their own purpose.

BlogPro said:

I run Reddit ads for every single SaaS I've run. And I run several aligned/semi-aligned subs too. Each has their own purpose.

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how many clicks do you need to get a conversion (sale) ?

Mostly cuz, ads give immediate, predictable reach, while organic posts are hit-or-miss

You also get targeting by interests and consistent visibility, not just hope a post takes off

Some pay for Reddit ads because organic reach can be unpredictable, and ads let you target specific interests or subreddits quickly.

gardian2 said:

how many clicks do you need to get a conversion (sale) ?

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You realise this question doesn't make sense right?

Conversion depends on your industry, geo, product cost, ads, quality of product and several other factors. There's no one-size-fits-all answer to this.

BlogPro said:

You realise this question doesn't make sense right?

Conversion depends on your industry, geo, product cost, ads, quality of product and several other factors. There's no one-size-fits-all answer to this.

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I am asking for your experience/niche/product, your numbers, you can just give an example - eg. I have a product XXXX, on average I get a sale for 300 paid clicks...

Organic posts can work, no doubt. But ads give you more control. you can target specific interests and scale faster. Not every subreddit lets you promote freely either. If someone wants steady, predictable traffic, ads can help. It really depends on what you're trying to achieve.