Why do people ask to comment on their post?

Okay,

I am seeing this for a long time and never got the hang of it.

Why do people ask others to comment the same word for their post?

For example, A pic of a disaster and ask others to comment "Amen" to pray for them, and so on.

Hope you got what I am trying to say?

I mean what benefit do they get by making people comment the same word? And, hasn't FB patched that, if it's a method? Since I am seeing people doing that for several years.

I know it seems a noobish question, but I searched and maybe I don't know what term to use to search for this thing.

Thanks in advance.

EDIT: @Mods, people move this to the appropriate subforum, if I have posted in the wrong subforum.
Hi! We need as many interactions and comments as possible, because in this case a much larger percentage of people will see the message.
 
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