Why are zero click pages getting more impressions but no traffic ?

Baby Boss said:
Hi

I have been noticing something odd across a few projects. Some pages are actually getting impressions and even decent rankings but the CTR is almost zero.

It feels like google is showing the page but not really pushing user to click it.

Has anyone figured out what was causing this shift ?

Is it SERP features, intent match or something else affecting clicks even when rankings are stable?
Click to expand...
Yess that is almost right, the AI overview and Featured Snippets is taking that direct answer straight from your page. this is because google utilises your content to provide the answer therefore fullfilling their needs right from the SERP.
Instead of try changing the meta descriptions or including interesting open loop hooks so that they has a reason to click through.
 
Advertise on BHW
I’m seeing this too. Rankings can stay stable while CTR drops because the SERP itself is doing more of the answering now—AI Overviews, snippets, PAA, etc.

I’d check CTR by query first. If certain queries have impressions but almost no clicks, it’s usually intent/SERP layout rather than the page suddenly becoming bad.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top