Why Anchor Text Does Not Matter

Having links from sites that rank well for related keywords carries so much weight it makes pretty much all the other metrics irrelevant. They're getting so much juice combined with relevance that anchor text won't matter.

this is the best comment, many peoples put money site alow with high rank sites.
 
i dont think its legit. you said if my content is not shit google will be able to tell what is it about even if we have 100% naked urls.

you are losing a lot of power here. never compare anything to wikipedia.

lets say i have 5k article and i didnt target EVERY lsi and longtail because there were too many. Now, we can use anchor text to include the lsi we didnt include before. why would you waste the anchor? i believe the site with more relevancy wins.

branded anchors are ok and it was known for quite a while. but naked urls? boy
mix branded anchors with lsi and you will destroy competition
 
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Personally I randomly generate the types of anchor text I use based on the average proportions on my competition the SERPs. For now, I am still feeling out how much KW/branded anchor text is too much. I like to err on the side of less because my sites are long term (2-5%), and I have also known that Goog knows what my page is about, especially when I'm using the KW in the meta title, so I'd rather throw some more high quality links at a particular page than look unnatural in my anchor text (or at least more unnatural than my competitors). That being said I tend to go after branded/kw anchors for my higher authority links.

Great post, very thought provoking.
 
whats your recommendation if:

top 10 are just ranking the subpage cause of their / authority? and there are nonone of nearly none backlinks to the subpage?
 
I have a couple of questions regarding inbound link ratios and was hoping some of the experts could share their thoughts:

1) When linking to internal pages on a website, are you using the same ratios of branded, lsi, exact match anchors that you would when linking to the homepage?
2) What percentage of your overall inbound links are pointing to your homepage?

I ask these questions because for many e-commerce sites that I work with, the category pages are what we are trying to rank (and are the pages that already rank). This is likely due to the internal linking structure of the navigation. It almost seems unnatural to me to link to a category page with just a naked url of the domain.

Also, some categories are so specific that I struggle to find applicable keywords that don't at least include the main keyword. For a broad example, let's say that you have a category page for "Adidas Sneakers". If you're going to link to such a category page, it would, in my eyes, seem unnatural not to have the majority of anchors include "Adidas".

Thank you in advance for any assistance you can offer.
 
Guys, please keep in mind that this thread was posted in the first few days of 2016, and we are now mid way through 2016... so this is year and a half old thoughts (from a very respected member, however) and should be re-examined before you assume it is still true today. Google has been VERY busy in the last 16 months...

-ThopHayt
 
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