Who's an Ad master?

What's up fellow members, I'm starting my first Ad campaign for my marketing business. I manage and market through social media for small business/small franchises etc. My niches car dealerships and plastique surgeons. Weird mix huh. I might accept other businesses depending on their budget, but that's a conversation for another time. I know there's plenty of businesses out there that don't know crud about social media, but they know it can benefit their business.

How do I put together this pitch of "Bringing more customers/clients to your business using social media".
that draws in prospects? I'm up for any suggestions, criticism etc.

Cheers guys & gals

I like showing them their competitors who have social media presences. It evokes that "oh shit" feeling and gives them motivation to hire your services. Good luck!