Who do the 'big players' outsource linkbuilding to?

hire in-house person. Do outreach.

or hire one of those super whitehate companies on Moz's recommended company list. Pay them 5k a month so they can spend time trying to get whitehat links. No guarantee.
 
If you are really making half a million dollar a year from SEO then get your own team ffs.
 
Set up an in house team.. Generate your own web 2.0's, article submissions, directories, PBN's, and etc.. Purchase the remaining links from trusted sellers in the market place and call it a day.
 
ya big player buying link directly . I got a offer of 50$ for one link when i was starting my blog , i am forget the truth that in future I would fight for same nitche. that time 50$ is big , i given link.
 
Big players have massive PBNs. And really high quality PBNs. Sites that look legit, because they actually are legit. I know one company that does seven figures, they have people run the sites like actual sites then sprinkle in their own links when needed. They also have teams of dozens of workers in Indian and Philippines. I've seen all of this first hand.

Not only PBN but "Ranked" PBN, sites that are already ranking in the top 100 of Google for various long-term keywords.
 
You are growing so fast, you have saturated your market. Nothing wrong with that, but you are on the next level playing field.
You need to start paying a higher premium to keeping your good ones. That's all you got to do. Reinvest some of your profits into keeping your good ones. This means the services you like, offer them a deal to keep them working for you. Pay them a higher premium to keep them, so you can keep growing.
 
My company is doing high end seo for some multi-million companies. But if you are talking about those online magazines, they have in-house resources in most cases. ;)

Also note those big players are owning most of the serps, they spend millions on content. And just like @jon_xx_x said, they have tons of real sites.

Actually it's the only long term strategy which can bring amazing results.
 
Depends on what you mean by big players, I work for a big marketing agency as well as my affiliate stuff. At the agency all of it is in-house, building up partnerships, writing articles, it gets expensive fast but then you don't have to worry about any problems with link networks. We also build viral marketing campaigns for clients in industries that allow for that type of content.

The secret is with affiliate stuff and PBN's you can usually outrank the big guys, it's just more risky.

I do know one huge site though where the owner built his own network, that seems to be the way to go if you're not trying to build up an agency or a big company.
 
RELATIONS. You build good relation with big SEO providers. Talk with them and make deals. Actually the whole idea of business and scaling is about making relationships to grow

SkyRocket is a good example of this. He has big relations and knows where to get domains and links. Leith is pretty famous here and I am pretty sure you used on of his service.

Personally, I would recommend @bluematter. I know him. He has great in house team and has been here for years. He knows what he is doing and one of the most experienced I have ever seen

You talk to them, make a deal and have a long term relationship. This is what all the big guys do anyway !
 
They generally have their own resources & team.
 
Not sure if you'd consider the company I work for as a big player; however, SEO is definitely one of our most profitable channels and we gross tens of millions a year.

The way we operate for links is all internal. It starts with what I'm targeting for SEO, a content strategist uses their creativity to scope a project to meet my goals, we kick it off with a production team of writers/devs/QA, and then our outreach team leverages existing relationships and cold contacting to do PR for our content or acquire a guest post. After that process, fresh links start rolling into our sites.

However, with that being said, I've used vendors from BHW to jump start a strategy or quickly make up for lost ground with some gray hat links.
 
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