White hat, PR link building works, and it works like magic!

White hat, PR link building works, and it works like magic!

Consistently getting links from high-tier, press websites will boost your rankings like almost no other SEO activity, and the chart here is yet another proof of that.

We've started PR link building for this website in March-April, and in about 3 months, the results kicked in. Since then, we've built / EARNED a total of 26 high-tier backlinks for this website, with multiple PR campaigns - that is about 2-3 links per week, on average. Mostly homepage links.

The image below is a great spectacle to see, and we can observe the same pattern on all websites where we ramped up this type of link building.

"So where can I BUY these PR links to my website?" - I often get asked.

The answer is, you can't buy them - these links need to be earned, by providing valuable stories and content to journalists.

HERE IS HOW TO DO IT:

Choose 10-20 news websites where you want to get featured

Bring the team together and come up 10-15 story ideas

Start filtering out those ideas, and choose 1 that you'll execute

Find all relevant journalists on the above websites

Gather data, and create a press release with the story

Pitch the story to the journalists above

Enjoy the links pouring in

Tried and tested and summarized for 2021! nice one. So simples.

Did you just copy and paste a LinkedIn post from Fery Kaszoni?

It seems more like the HARO method than pure PR IMO. From what I see on your screenshots, you are providing great stories to reporters who then include a link to your website, while PR would be a complete article about your website.

I can assure this works if done right and can help your site achieve authority quickly. The hard part however is achieving these links.

Journalists are smart and they know how the concept of link building works, the popular ones get 100s of such emails everyday. If the linked url doesn't perfectly blend with the subject, this wont work at all. To gain that trust, pitch them the first story with no links and they are likely to accept the second story with a link.

The chances are high when pitched to no so popular authors and contributors.

Boriss said:

White hat, PR link building works, and it works like magic!

Consistently getting links from high-tier, press websites will boost your rankings like almost no other SEO activity, and the chart here is yet another proof of that.

We've started PR link building for this website in March-April, and in about 3 months, the results kicked in. Since then, we've built / EARNED a total of 26 high-tier backlinks for this website, with multiple PR campaigns - that is about 2-3 links per week, on average. Mostly homepage links.

The image below is a great spectacle to see, and we can observe the same pattern on all websites where we ramped up this type of link building.

"So where can I BUY these PR links to my website?" - I often get asked.

The answer is, you can't buy them - these links need to be earned, by providing valuable stories and content to journalists.

HERE IS HOW TO DO IT:

Choose 10-20 news websites where you want to get featured

Bring the team together and come up 10-15 story ideas

Start filtering out those ideas, and choose 1 that you'll execute

Find all relevant journalists on the above websites

Gather data, and create a press release with the story

Pitch the story to the journalists above

Enjoy the links pouring in

Click to expand...

Solid idea, but would like to know more details - how the pitch looks like, how to gather journalists' information, etc... Let me know if you've got more info on this!

Yes this works and it's not actually even the common way to do PR because there is no mass mailing to journalists.

With this, it really is 1 story to 1 journalist and no mass syndication. I always wanted to try this but when you are not writing your own PR's (and those sites require top-tier writers) then this becomes a very complicated and costly operation.

Then again, links from sites like dailymail are priceless.. even if they are nofollow.

Nothing ever works like magic. As you saw there is a fair amount of work involved.

I love how you break down the process of coming up with a strategy geared towards the news websites that you want your PR to appear on.


A little bit of intentionality goes a long way.


Here’s my contribution: it’s not enough that you bring a team together to come up with 10 to 15-story ideas. Story ideas that just focus on keywords or “how hot” your new product is probably going to produce crappy press releases.


How come? That’s the kind of PR most other companies come up with. Nothing special. I suggest that you bring your team together and you discuss what kind of “special information” your company has access to.


I like to take the case of Pornhub. As you probably know, it’s almost impossible for porn companies to get links from legit mainstream news sources.


But Pornhub does this all day, every day. How? They look at their data and see what people's adult entertainment consumption patterns are. And there are pretty funny sub-segments.


For example, they find out what kind of gay porn is popular in the Bible belt in the United States. That’s bound to attract a lot of attention from mainstream news outlets.


By hammering this curiosity angle using the specific data they sourced elsewhere, Pornhub is put over the top.


As you know the adult entertainment industry is extremely competitive as far as SEO is concerned. In fact, the only player that can even come close to beating Pornhub is XVideos.


Another example is dating. Again, highly competitive but OkCupid came up with interesting ideas for press releases.


They know people are sensitive about race, particularly sexual attractiveness broken down by race. It turns out that Asian females, based on OkCupid’s data, are the most attractive across the board.


Black, Latino, Asian and white males prefer Asian females. Everybody was linking to OkCupid when that story hit.


I hope you get my point. It’s not enough to come up with story ideas. You have to use assets that are unique to your business.


You may be thinking that your business is boring. You sell toilet paper for that matter. Well, there are a lot of creative angles as to toilet paper.


Maybe you can do a demographic breakdown of who buys your toilet paper and come up with funny stories.


I’m not going to throw out the tired, old saying of “think outside the box” but you might want to think outside the PR mindset because press releases are not about you.


They’re about the people you want to read your press release.


You make that mental shift and things will start to happen.


Otherwise, you’re going to be doing things the exact same way as everybody else and settling for crumbs.

A good plan in theory, in life, journalists do not always even open an email))

Could you share more on "Bring the team together and come up 10-15 story ideas"?

It's hard to come up with legit stories for products to get that press feature