which one will get me lowest Cpc?

Hello friends,

thank you for taking time for reading my thread

i have question on how to get low cpc, which one will make the cpc of my facebook ads lower:

1- put a direct link

2- a video/picture/gif.... + link above

i'm just wondering because i want to use the right option to get lowest cpc as possible as everyone

thank you guys in advance

You need constant testing

Need to understand what is your target audience. What are you advertise?

Constant testing is the way to go