updating old content gave me better results then publishing new posts.
there were certain experiments which were quite surprising to me. for example one experiment was eliminating unnecessary repetitions of keywords from certain articlles. my initial perception was that the increased use of the target keyword could be helpful but after optimizing the content for better readability nd flow i found out that there was an increase in rankking positions.
The surprising test for me was to remove a no of internal links instead of creating additional ones. i expected that the pages would suffers from a loss of support, however, the cleaner structure helped to make the most relevant links more noticeable and, thus, improve some of the target pages. This helped to understand that internal linking is not always an additional process.
Refreshing old content with better internal links gave me a bigger ranking boost than building new backlinks. Small on-page tweaks can sometimes outperform bigger SEO efforts.
One experiment which shocked me was deleting content from a web page rather than adding content to it. I expected the web page to become less visible, but when we made the answer shorter and more straight forward, we managed to enhance both the user interaction and the search engine ranking. sometimes, it is much better to delete content than to add 1,000 words more.
