Which Headline Should I Use?

M

Malakh

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I am promoting a product that aims to cure social anxiety and shyness. And the negative effects it causes in a person's life. My target audience are people who are suffering from these hardships and I created 10 headlines to be used for my client's E-mail list campaign, but I'm not sure which one should I use.

I am hoping you guys could give me feedback regarding which one feels like it has more impact, grabs attention better and communicates more clearly.

Here they are.

  1. Cure Your Social Anxiety With This Simple Trick.
  2. Here’s How To Cure Your Social Anxiety.
  3. Are You Overly Shy? Put An End to Your Social Anxiety Once And For All.
  4. A Cure for Your Shyness.
  5. 3 Simple Steps to Overcome Shyness.
  6. Here’s How To Easily Get Rid Of Social Anxiety And Shyness.
  7. Is Your Shyness Keeping You From Living A Happy Life? Here’s How You Can Fix It.
  8. Is Your Social Anxiety Ruining Your Life? Here’s How You Can Get Rid Of It.
  9. A Life-Changing Cure To Finally Fix Your Social Anxiety And Shyness. Here’s How.
  10. Here’s How I Cured Myself Of Social Anxiety And Shyness.

These are just headlines that I have in mind. If you also have suggestions then please do tell.

Since I'm also willing to learn. :)
 
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hasan7707 said:
Being a person who has suffered severe social anxiety in the past, I can say that the 1-9 sound pretty generic. I wouldn't read them.

Go with 10: Here's How I FINALLY Eliminated My Social Anxiety And Shyness. I would read this.
Click to expand...
Thanks for your feedback bro.
 
I would select the best three, send them out to a small percentage of the list. Then select the one which gives the best response and send it to the whole list.

My headline - Social Anxiety? Here's a SIMPLE cure that'll eliminate it forever
Tweak this headline to your product. It can be simple cure or amazing cure or something else depending on what the cure is.

Also, social anxiety is a bigger problem than shyness. I would only stick to social anxiety.
 
Last edited by a moderator:
3. It links shyness and social anxiety together. Not everyone who is shy will necessarily understand it is social anxiety.
 
Try using a dimensionalized benefit in the headline. One where they can visualize not being shy or having this social anxiety. "You know that feeling you get when they're all looking at you? I fix that."
 
Obviously number
10). Here’s How I Cured Myself Of Social Anxiety And Shyness.

 
How about more specific no.10

"Here's How I Cured Myself of Social Anxiety and Shyness in 3 Simple Steps"
 
Number 10 is definitely an attention grabber.

I’m actually interested in knowing more about your product, since I suffer from soxial anxiety myself. Could you PM me?

hasan7707 said:
Being a person who has suffered severe social anxiety in the past, I can say that the 1-9 sound pretty generic. I wouldn't read them.

Go with 10: Here's How I FINALLY Eliminated My Social Anxiety And Shyness. I would read this.
Click to expand...

How did you manage to get through it?
 
Agree with others. 10 sounds most persuasive plus it is relatable since the author also overcame anxiety and shyness.
 
Number 10 looks the best. But if you can incorporate 3 and 10, that would be perfect, for example "Here’s How I Cured Myself Of Social Anxiety And Shyness in 3 Steps."
 
  • Here’s How I Cured Myself Of Social Anxiety And Shyness.

Personal stories persuade best, and leave less pressure on people.
 
Adding specificity and a time-frame can work well also.

Eg.
Here's the 3 Simple Steps I Used to Cure My Social Anxiety in Just 6 Weeks
 
Malakh said:
I am promoting a product that aims to cure social anxiety and shyness. And the negative effects it causes in a person's life. My target audience are people who are suffering from these hardships and I created 10 headlines to be used for my client's E-mail list campaign, but I'm not sure which one should I use.

I am hoping you guys could give me feedback regarding which one feels like it has more impact, grabs attention better and communicates more clearly.

Here they are.

  1. Cure Your Social Anxiety With This Simple Trick.
  2. Here’s How To Cure Your Social Anxiety.
  3. Are You Overly Shy? Put An End to Your Social Anxiety Once And For All.
  4. A Cure for Your Shyness.
  5. 3 Simple Steps to Overcome Shyness.
  6. Here’s How To Easily Get Rid Of Social Anxiety And Shyness.
  7. Is Your Shyness Keeping You From Living A Happy Life? Here’s How You Can Fix It.
  8. Is Your Social Anxiety Ruining Your Life? Here’s How You Can Get Rid Of It.
  9. A Life-Changing Cure To Finally Fix Your Social Anxiety And Shyness. Here’s How.
  10. Here’s How I Cured Myself Of Social Anxiety And Shyness.

These are just headlines that I have in mind. If you also have suggestions then please do tell.

Since I'm also willing to learn. :)
Click to expand...

Just a friendly reminder, email subject lines get truncated on a mobile phone, and a lot of people check their email on a mobile nowadays. So I would limit the words to 7 or 8 max.

It would be different if you were reading the article on a blog, as you'd see the whole headline.

Email headlines need to be shorter so they can see the whole headline, thus increasing your chances of people opening it.

If we're taking something from the 10th one, just use something like...

How I Cured Myself Of Social Anxiety
 
My vote is for Here’s How I Cured Myself Of Social Anxiety And Shyness it is better .
 
10 and 3, seems like content that is easier to digest. 3 because I feel i could dip into that quickly, 10 because it seems like a personal story so the empathy is there.
 
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