Depending on the product you are after, posting videos or images will be appropriateEach niche and marketing budget is unique, but when it comes to selling physical products on Facebook, which ad format has worked best for you? Do you prefer using single images, carousels, or videos in your creatives?
This is true there no no thinf such as best every vertical every brand has different journeyTest, test, test
Test every ad format, there is no definitive answer for that.