Which Conversion Event Do You Actually Optimize For?

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A registration may be cheap, but that does not mean it will lead to revenue. Do you optimize for the first conversion, the deposit or a deeper event?
 
that is why i optimize for the event that actually correlates with revenue not just the cheapest conversion
 
I normally start with registration to build data, then move toward deposits when there are enough conversions for the algorithm to optimize effectively.
 
i’d optimize toward the deepest event you can get enough volume for, usually first deposit or qualified deposit. registrations are useful for testing, but they can be misleading if the users don’t retain or generate revenue.
 
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