Which Campaign Goal should i choose?

kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
Actually, the campaign goal doesn't matter much, it's mainly whether customers are interested or not
 
Advertise on BHW
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
which campaign you set up is not as important as you think, what matters is whether you are profitable?
it depends a lot on your content, how good your website is, SEO skills, AIDA,...
but my advice to you is to try both, or whichever campaign you think is good
Good Luck!
 
For the goal of finding potential customers, I recommend that you run conversions, which is best. You can attach your website to promote it.
 
For your goal, conversion objective would be more suitable. It allows u to track customer behavior and target your audience more precisely
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
You should choose conversion goals, most customers will be better quality
 
kurosaki4d said:
I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.
Click to expand...
That's called a funnel and you need one in order to qualify your audience, or future buyers

That way, the people that go all the way through your funnel, are great customers and you can sell them high ticket items way easier
 
Conversion will be better cause even if you have leads, they may not join your group. The more specific, the cheaper your result
 
Luca Marketing Agency said:
Conversion will be better cause even if you have leads, they may not join your group. The more specific, the cheaper your result
Click to expand...
The more specific in terms of facebook targeting? If yes, beside the interest and demographics, do you use any kind of behavior or something else next to interest to define further?
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
It would be better for you to target potential customers. I usually did this in my ads and most customers came.
 
The first thing you need to do is create beautiful images for your content.
 
You have to try it to know, my friend, I think it will be fine.
 
kurosaki4d said:
The more specific in terms of facebook targeting? If yes, beside the interest and demographics, do you use any kind of behavior or something else next to interest to define further?
Click to expand...
We use pixel, which helps campaigns find more related clients
 
Potential and conversion are the best choices, but of course, you can also try other options.
 
Run conversion ads to find potential customers. In addition, pay attention to the quality of content and images, the best deals you can offer.
 
I recommend selecting the "Conversion objective" for Facebook campaigns to optimize your ads for a specific action (join a Skool group) and attract higher quality leads, helping Make sure that participants are genuinely interested and likely to spend on your paid offer. Create attractive content, clearly demonstrating the value the group will bring, thereby filtering out those who truly have needs.
 
Normally in the Vietnamese market, you will use this goal to run ads to attract product sales messages.
 
Campaign goals are not the most important, you can test both types of goals and make an assessment, but I think the most important thing is the content of the campaign itself.
 
kurosaki4d said:
Thank you so much. You mean if i don't convey clearly the value that they will get that might create some confusion or drop in their expectation which can lead to losing the potential prospect?



Interesting, in that case, is it ok to use the same pixel for both campaigns (leads and conversions)?


When they join the skool group, they do need to fill a form so i can get more info about them. So, i guess we can't count that as a lead form, right?
Click to expand...
yes you can count it as a lead generation form or conversion, either could work. Sometimes one is much better for no reason.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top