Which Campaign Goal should i choose?

kurosaki4d

kurosaki4d

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Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
 
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If you have a good enough website, you can advertise conversions, use pixels to track and optimize your website. If you use the campaign goal as engagement, you have to accept many customers without potential.
 
For high-quality leads on Facebook, the Lead Generation and Conversions campaign objectives are your best options
 
Campaign goals will not affect the results much. First of all, your images and content are attractive enough.
 
Hello, i think if you want to attract qualified prospects better to choose Conversion as your campaign objective it’ll help you target people ready to engage not just curious ones without buying power
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
You should try all of the above ideas as I find them quite reasonable to experiment with.
 
In my opinion, you should choose “Conversion goal”: If you can clearly define the action you want (for example, join the Skool group), then using a conversion goal will help you attract potential customers. higher quality energy.
Make sure your ad is clear about the value Skool group participants will receive. This will help filter out people who are truly interested in your product. Once they join the group, provide value and positive engagement to increase the likelihood of them switching to your paid offer. This way, you can optimize your advertising campaign to attract the right audience you want
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
If your goal is to attract high-quality customers who not only want to collect information but also want them to take a specific action (like joining a Skool group or being interested in your paid offer), then the conversion objective is a better choice.
 
I think it's better to choose the Conversion Objective, it will help you target people who are ready to engage, truly interested in your product. Additionally, you need to create attractive images and content
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
it's simple, if you want people to go to your site and pay for something then conversion objective. If you want people to visit your site and take a look, maybe fill a form then you want leads.
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
To target good and strong leads, I think you need to try to do more research when you set up your campaign.
 
Luca Changretta Agency said:
In my opinion, you should choose “Conversion goal”: If you can clearly define the action you want (for example, join the Skool group), then using a conversion goal will help you attract potential customers. higher quality energy.
Make sure your ad is clear about the value Skool group participants will receive. This will help filter out people who are truly interested in your product. Once they join the group, provide value and positive engagement to increase the likelihood of them switching to your paid offer. This way, you can optimize your advertising campaign to attract the right audience you want
Click to expand...
Thank you so much. You mean if i don't convey clearly the value that they will get that might create some confusion or drop in their expectation which can lead to losing the potential prospect?

Black Mond said:
You should try all of the above ideas as I find them quite reasonable to experiment with.
Click to expand...

Interesting, in that case, is it ok to use the same pixel for both campaigns (leads and conversions)?

wazowz said:
it's simple, if you want people to go to your site and pay for something then conversion objective. If you want people to visit your site and take a look, maybe fill a form then you want leads.
Click to expand...
When they join the skool group, they do need to fill a form so i can get more info about them. So, i guess we can't count that as a lead form, right?
 
Both methods can be used, you should test campaigning for both methods with the same post then evaluate the results after 3 days to know which one is suitable
 
Your goal is to attract qualified buyers and avoid wasting time or money on low-quality leads. The choice between using a Lead objective or a Conversion objective in your Facebook campaign will depend on where you are in your sales funnel and the nature of the audience you're targeting.
 
I think you should try both, then you can see the results it brings and set up the best campaign for the next time.
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
If your goal is to find potential customers and collect existing customer information, then conversion is the most suitable campaign goal for you.
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
I think you should set it to conversion objective this would be more beneficial for you
 
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