Which Campaign Goal should i choose?

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For attracting high-quality leads who are likely to convert, you should use the "Conversion" objective.
 
You can create multiple campaigns with different goals, from which you can evaluate which campaign is more effective.
 
Go with "Conversion objective" – it’ll help you attract people more likely to buy and engage with your offer.
 
kurosaki4d said:
Hello Everyone,

I have a digital product that I'm selling.

I'm looking to send people from Facebook to my Skool group, and there I'll offer some free value then present them with my paid offer.

I don't want to attract low quality leads, people who aren't qualified as buyers, or have no buying power.

So my question is:
  • Should I set the Facebook campaign to "Lead objective"?
  • Or should I set it to "Conversion objective"?



Thanks
Click to expand...
The most important thing you need to do is install the pixel on your site and run adverts for one of the targets you wrote above.

But it's best to use the ‘Lead objective’ because this objective is more often used to generate leads on the site, and the other objective is often used for Ecom business and other shops
 
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