H&SO
Registered Member
- Jun 10, 2022
- 62
- 35
One thing I don’t think has been mentioned yet: it’s not just about where you target, but also how you pay. Some countries with low CPCs, like India or Nigeria, often come with higher ad review times or payment method friction. A lot of us forget that Meta treats advertisers differently based on our location too, not just the audience’s. So even if you’re running cheap ads in the Philippines, if you're billing from a high-risk country or using a flagged payment method, your account might get limited before your campaign even starts. It’s a two-way street: audience cost and advertiser trust.