Which ad is better performing?

Sushant Pawar

Senior Member

Mar 7, 2018

810

322

• Nov 12, 2021

• #1

I started a new campaign with two different images. These are the analytics of the last 7 days. As you can see image 3 is generating more results compared to image 1. FF is preferring image 3 than image 1. But the cost per result of image 3 is very high compared to image 1. So which one is better (performing better) and should I disable other one?

 

V

viakgroup

Newbie

Dec 14, 2020

41

7

• Dec 1, 2021

• #2

Sushant Pawar said:

I started a new campaign with two different images. These are the analytics of the last 7 days. As you can see image 3 is generating more results compared to image 1. FF is preferring image 3 than image 1. But the cost per result of image 3 is very high compared to image 1. So which one is better (performing better) and should I disable other one?


View attachment 191623

Click to expand...

The way of analyzing social ads has obviously changed.

 

Carlos Campo

Registered Member

Dec 13, 2018

68

24

• Jan 15, 2022

• #3

you shouldn't keep only one ad. Is vital to have more than 1 ad so when you win the auction facebook have more options to choose from

 

Team0penny

Newbie

Jan 4, 2021

16

3

• Jan 25, 2022

• #4

Push it further. Data is not sufficient. Trust the algorithm

 

swingggy

Registered Member

Jan 5, 2022

50

18

• Jan 30, 2022

• #5

It's image 1 but facebook thinks Image 3 is more scalable, try to scale image 1 and see if the performance holds.
The performance for the first couple of days may be poorer but you have to try it at least 3 days (it's best to do 7) and let it warm up and explore the audience.

When testing anything on FB you should use ad set budgets so all variations get equal spend and you get a fairer look at performance.

 

idon33

Newbie

Feb 16, 2022

3

0

• Feb 16, 2022

• #6

I think you need to push second image, becouse it perfmance is better

 

roydan

Elite Member

Dec 17, 2013

5,618

14,572

• Feb 16, 2022

• #7

Looks like your lp fits #1 better, but there's not enough data to make any type of decision yet.

 

Priince1337

Elite Member

Aug 23, 2013

2,250

2,298

• Feb 16, 2022

• #8

It's too early to tell, since you still have low numbers on your campaign goal. Try to understand why you have such a high CTR on image 3, yet so little conversions.

 

StratoValhalla

Junior Member

Jul 11, 2011

105

29

• Feb 26, 2022

• #9

To compare you need to at least have spent the same on both of your assets, if you are worried that fb is pushing spend towards a specific image and not the other that you might think be better, you can try pausing it.