Where to start SEO for a eCom site

gwelgama said:

This is the first time I'm posting on this forum. I have started my own ecom business and looking to get some opinions from you guys to get an idea about where should I start.

I would say I'm not an SEO expert cause I have almost no previous experience in doing SEO. but have read blogs, BHW. so, got a big idea about what SEO is. Still, I'm afraid to start with SEO cause lack of experience. I know I should get into it to get experience but appreciate it if you can provide me some ideas.

I thought to have some press releases distributed and found a seller on this forum.

The site does not have much content. do you think I should spend on some articles first before getting into link building?

Also want to mention that i have already sold 2 products using google ads. but can't spend more on that. Even I got scammed by an ad account provider on here.

Your opinions are appreciated.

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wayccon said:

1. You should probably start with your content before you start getting links.
2. Open up a shit list on him. For yourself and all the other potential buyers that could get scammed

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Lanserek said:

It's hard to get going from scratch if it comes to the SEO for the shop. Especially when u don't have a budget to do so. Focus on making profits and sales from ads and paid traffic and once you become successful then invest your money and time into SEO to get organic google search traffic.

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Soucha said:

If you have a local presence you could always start with business citations.
Those are pretty safe and many of them allow you to include a link to your website.
Might have to run some of them through an indexer though.

Once you get a decent amount of content up you can start sharing your blog posts online/forums/whatever and doing outreach for stronger links, etc.

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razorz said:

I never use seo backlink for promote my ecom, I just focus on adwords and fb ads. Its best converting sales rather than seo. it need time...

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• How you structure your site is critical - Focus on optimizing navigation
• Heavily focus on optimizing products and category pages - Inticing, descriptive, and eye-catching descriptions will do great for your business!
• Make the checkout process as smooth as possible - Heavily focus on improving its UX is critical
• Learn how to run A/B tests

india said:

Create your Foundation links first. Create Accounts on all major social media sites and link back to your website... Create links to those social media sites first.

Once you have enough content, you can start creating backlinks to inner pages.

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davids355 said:

Make sure your site is well organised into categories and that you’ve got good internal linking set up.

Make sure you spend time writing unique descriptions for your products.

Make sure you’ve got a good process in place for product specific customer reviews -in terms of receiving and displaying reviews.

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sw_82 said:

Good luck. I started an eCommerce store a couple of years ago with a limited budget (most of which was spent importing private label from China). I got some traction on FBA and a little on eBay but really want to get the website motoring. Luckily I've worked in journalism for many years so am able to write my own content.

Think about what skills you can bring to the party? I found a Filipino SEO expert who was happy to work on my site in exchange for copywriting and tidying up the copy on his own website. Consider a skills exchange if possible.

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Roger Marquez said:

• How you structure your site is critical - Focus on optimizing navigation
• Heavily focus on optimizing products and category pages - Inticing, descriptive, and eye-catching descriptions will do great for your business!
• Make the checkout process as smooth as possible - Heavily focus on improving its UX is critical
• Learn how to run A/B tests

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AllenTom said:

For SEO Perspective, start blogging first !

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hdloader11 said:

Unless you have a very niche store with only a couple of SKUs, SEO for a shop sounds like a difficult thing to do. I would recommend you to use paid channels

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gwelgama said:

My niche is really narrow. It's like 6 products in a total and a unique niche. do you think getting ranked with informational articles is also hard with a shop? im afraid of losing my money on paid traffic.. i have no idea about how much i should spend on fb ads.

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hdloader11 said:

I definitely wouldn't start with facebook ads, since you would have to spend around $10k to even know what you're doing.
But what you should do is use Google Shopping Ads, it directly takes your products in front of an audience with buying intent, and it is much cheaper than Facebook Ads by a mile.

And if your product doesn't sell profitably on google shopping, I don't think you can sell that product with any organic traffic.

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gwelgama said:

Can you give an idea about site structure. i never put much effor on it. just the navigation.

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• Mobile-friendliness
• Core web vitals - soon to be a ranking factor
• UX
• Speed and performance
• Navigation - make sure all your top-level pages are 1 crawl depth away
• Internal links
• HTTPS

gwelgama said:

and i would say its only 6 products. but very unique and not much available in europe/usa. I dont think category page can be arranged cause the site is within a small niche and its like 6 products in total. im using 2co as checkout partner and made it easy as much as possible. What do you mean by AB ads ? thanks

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Roger Marquez said:

This is perhaps one of the most important aspects of technical SEO when building a site. Especially, if you have a plan to scale it.

How your site is structure affects the way search engine spiders will crawl it and this is just critical. I mean, you can have the best theme, servers, keywords, content, links, and all that but, if search engine bots are having a hard time crawling, indexing, and accessing your site, none of that will matter.

Unless, you´re looking to drive traffic through paid ads but, if you´re looking to drive traffic organically, I strongly suggest you dive into technical SEO first before diving into any other areas of SEO.

Other areas of the site´s architecture or how a site is a structure to keep an eye on are...

• Mobile-friendliness
• Core web vitals - soon to be a ranking factor
• UX
• Speed and performance
• Navigation - make sure all your top-level pages are 1 crawl depth away
• Internal links
• HTTPS

If all you have at this point are 6 products then you don´t have to worry too much about the site´s architecture just, keep it in mind if you ever looking to scale your business.

Cheers!

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gwelgama said:

This is the first time I'm posting on this forum. I have started my own ecom business and looking to get some opinions from you guys to get an idea about where should I start.

I would say I'm not an SEO expert cause I have almost no previous experience in doing SEO. but have read blogs, BHW. so, got a big idea about what SEO is. Still, I'm afraid to start with SEO cause lack of experience. I know I should get into it to get experience but appreciate it if you can provide me some ideas.

I thought to have some press releases distributed and found a seller on this forum.

The site does not have much content. do you think I should spend on some articles first before getting into link building?

Also want to mention that i have already sold 2 products using google ads. but can't spend more on that. Even I got scammed by an ad account provider on here.

Your opinions are appreciated.

Click to expand...

KlaudiaK said:

Best thing to do is just dive in and stop been scared of SEO and practise what is been told to you, that is the best way to figure out, what works and what does not for you.

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