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Where to start media buying?

Discussion in 'Media Buying' started by hameem, Mar 16, 2013.

  1. hameem

    hameem Elite Member

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    I have not done media buying/ppc/ppv before. I have about $1k to spend (or to test things out).

    Where do you suggest I should start (sitescout, POF, etc)?

    Should I start with CPA offers or Clickbank or something else?


    Thanks in advance.
     
  2. Zorse

    Zorse Newbie

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    Don't spend that much money without first knowing how to track everything (with something like prosper202). CPA can be easier to convert than Clickbank, so I'd start there.
     
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  3. abuhanifa

    abuhanifa Senior Member

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    Good to see you getting into media buying. $1k budget is good enough and I would suggest you to get basic knowledge of media buys. For that you can read "Wasted"'s post in this section or get a WSO about media buys , I hope you know how to get a WSO ;)

    About clickbank and CPA , I would suggest you to first try with CPA and when you get good at this you may try clickbank too.

    P.S. :- Landing pages play an important role in every campaign.
     
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  4. Dj Co2

    Dj Co2 Elite Member

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    I agree with what other guys are saying. Go with CPA first. I started recently with a Clickbank weight loss product. It's the most popular one. I got a CTR of .20%-.25% but no conversions. So I'll be focusing on CPA now as it's easier to get a conversion with.
     
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  5. safex

    safex Jr. VIP Jr. VIP

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    Start with 100$ For next 2 Weeks. Tests your water..Learn by reading. after 2 Weeks invest 200$ per Week for next 2 Weeks. Total you spend will be around 600$ and next month Start playing Pro with 400$ per week Budget. But you have to read..Search for your answers. make Notes to remember them.
     
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  6. hameem

    hameem Elite Member

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    Thank you guys for the response.

    SiteScout is a good place to start? Or should I start with something like POF ads/FB ads?
     
  7. lablinks

    lablinks Senior Member

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    I'm interested which networks are good to start as well. Any answers to that part of the question?
     
  8. shanna_doll

    shanna_doll Power Member

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    It's best if you contact webmasters directly and ask for ad space.
     
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  9. thedorf

    thedorf Senior Member

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    OP, understand you will probably spend the money and not get it back, that is part of the learning curve. But maybe you will do good from the start.

    I agree with Shanna_Doll the best way to go about this in the beginning (cheapest route) is to contact website owners directly and get ad space that way. I personally do not have time to do this so I was thinking of hiring a VA to do this for me.

    Sitescout is iffy to start with because they have some high traffic sites that will burn through your $1k faster than you would think. I haven't tried POF. I am also on BuySellAds, they may be cheaper in the short run but I have seen people complaining about the traffic they got - specifically it did not seem legit so be careful and understand how many displays you should be running for your spend.

    Cheers~
     
  10. shanna_doll

    shanna_doll Power Member

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    To be honest, all of these ad networks are in the first place there to make money for themselves. I have heard many positive reviews about BSA and Sitescout but there are people who left negative comments as well, saying traffic is sometimes just dull. If you are just starting out (read: limited budget) + have some free time, it's best to contact owner directly as you know who you are dealing with. Once you know how to achieve good CTR and what conversion rate should look like, it's easy to switch :) That's how I'm starting orut. Unfortunately, many webmasters will give you a vague answer or are slow in responding, but at least you are sure you won't quickly burn out your budget.
     
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  11. thedorf

    thedorf Senior Member

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    That's true. If the game were so easy as to put up an advert for a cpa/cb product the traffic networks would not need to sell their traffic. The fact they are selling the traffic instead of monetizing it should be telling us something right up front.
     
  12. salhammers

    salhammers Junior Member

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    So if BSA and SiteScout are not as great anymore, I'm guessing this brings us back to Direct Buys?
     
  13. thedorf

    thedorf Senior Member

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    I did not mean to imply anything negative about SiteScout. Quite the opposite, I believe they are a stand-up, legit company and I have $400 in an account there right now. Just got through advertising on martha-stewart .com, which I probably could not do a direct buy on.

    Back to your question. Yes it looks like direct buys are a good route. I am negotiating with a VA to do 20 hours worth of research and contacting websites to do a direct buy on. Interested to JV? $50 each gets us each 10 hours work. The buy is $100 total for 20 hours.
     
    Last edited: Mar 25, 2013
  14. salhammers

    salhammers Junior Member

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    @thedorf

    Drop me a pm to tell me more
     
  15. EzmobRoy

    EzmobRoy Newbie

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    Come try EZmob, our unique ad-units with our direct publishers traffic generates higher results from day1.
    PM me for more details
     
  16. garrettthalamus

    garrettthalamus Newbie

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    Sitescout would be a good place to start. However since most of the impressions are from RTB it will be hard to verify which ads are being shown to real users.

    Once you want to move beyond programmatic and into ad hoc buys with publishers or other ad networks, you can visit http://www.thalamus.co