Where to point PBN backlinks?

• You control the domain
• You have a relationship with the PBN owner and know that the site(s) are clean
• You're sure the site hasn't been spammed
• The site has real content and otherwise looks real to a manual review
• The site has a coherent theme that makes sense with what you're linking to (mostly in terms of manual review)
• Footprints have been removed/minimized. Includes both minimizing footprints between individual PBN sites and other PBN sites as well as footprints between the PBN site(s) and your money site(s).
• You're working on a churn and burn or otherwise short-term project (if everything else about the PBN is clean, ignore this point)

• You don't control the domain
• You don't know the seller
• You specifically know that the PBNs are questionable
• The site has questionable footprints (shitty PBN hosting, many PBNs on the same host, etc)
• The site uses spun garbage
• The site looks like your asshole (terrible design, elements overlapping each other, plain white/default theme, illegible font, etc)
• The domain name and/or site theme is completely irrelevant or looks like spam
  • Ex: "samsmithforsupremecourt2006.com" with articles on every topic from Clash of Clans hacks to steroids and knockoff sneakers
• You're buying from a BST and it has a Chuck E. Cheese theme with 10k comments that are all order IDs
  
• You're working on a long-term project and need to minimize risk (if everything else about the PBN is clean, ignore this point)

Abc seo said:

what difference there is between pointing a PBN to a Tier 1 or directly to a Money site?
Online I see various links schemes, but if I buy a PBN service where do I have to point backlinks?
To a Tier 1 o to a Money site?
Thank you.

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MatthewGraham said:

There are reasons to do both. Here's a small guide. Note that some of the points on the money site list aren't mutually exclusive with those on the tier 1 list. It's a spectrum based on what you're working on and your priorities.

More Likely to Want to Point at Money Site If...

• You control the domain
• You have a relationship with the PBN owner and know that the site(s) are clean
• You're sure the site hasn't been spammed
• The site has real content and otherwise looks real to a manual review
• The site has a coherent theme that makes sense with what you're linking to (mostly in terms of manual review)
• Footprints have been removed/minimized. Includes both minimizing footprints between individual PBN sites and other PBN sites as well as footprints between the PBN site(s) and your money site(s).
• You're working on a churn and burn or otherwise short-term project (if everything else about the PBN is clean, ignore this point)

More Likely to Want to Point at Tier 1 If...

• You don't control the domain
• You don't know the seller
• You specifically know that the PBNs are questionable
• The site has questionable footprints (shitty PBN hosting, many PBNs on the same host, etc)
• The site uses spun garbage
• The site looks like your asshole (terrible design, elements overlapping each other, plain white/default theme, illegible font, etc)
• The domain name and/or site theme is completely irrelevant or looks like spam
  • Ex: "samsmithforsupremecourt2006.com" with articles on every topic from Clash of Clans hacks to steroids and knockoff sneakers
• You're buying from a BST and it has a Chuck E. Cheese theme with 10k comments that are all order IDs
  
• You're working on a long-term project and need to minimize risk (if everything else about the PBN is clean, ignore this point)

Click to expand...