Where do Lead companies get their leads from?

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This may sound a little idiotic, but I'm somewhat stumped.

So, I'm looking into these lead companies like Exactdata etc. I refuse to pay for just a user friendly interface etc etc. So, my question is this?? Does anyone have experience in buying leads (ex. US tenants that are renting, looking for loans)? I have done direct mail before for clients and know that you can but mailing lists and If I remember correctly, you have many options to choose from. Such as, renters, income, sex, etc etc. Do you think buying lists from experian would be best for getting up to date leads without the hassle. Is that what these lead companies do anyway?
 
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