Google to die?
Fat chance of that and us marketeers would be out of job.
We wouldnt have fun gaming google and nobody would be able to offer seo services.
If you think the way you do, you already lost.
Dunno what you have against google, but the trick to IM is never give up, and try something else till it works.
Marketing isn't just about Google. I've seen people marketing it directly to consumers rather than adopting a channel like Google. They are enormously big now and their agenda is to make more money by making the organic tough and Adwords easy. Remember, marketing exists before even Google came into existence. However, It'll be tough for marketers to adopt other marketing channels but they can learn with time.