When is PPC more appropriate than SEO?

Discussion in 'Black Hat SEO' started by The Curator, Apr 14, 2017.

  1. The Curator

    The Curator Senior Member

    Joined:
    Dec 27, 2013
    Messages:
    1,199
    Likes Received:
    497
    Great video on presenting the differences between SEO and PPC to a business owner. I wanted to see in what scenarios or which reasons people on BHW feel PPC is better for a business than SEO.
    Do you have 2?

    [​IMG]

    WBF - The SEO Case for SMB
     
  2. jamescollins

    jamescollins Jr. VIP Jr. VIP

    Joined:
    Feb 5, 2016
    Messages:
    134
    Likes Received:
    34
    Location:
    Costa Blanca
    All boils down to exposure and ROI.
     
  3. KHer0

    KHer0 Jr. VIP Jr. VIP

    Joined:
    Mar 22, 2011
    Messages:
    1,555
    Likes Received:
    1,426
    Gender:
    Male
    If you are good enough to make money mord than u spend with ppc then u dont need seo
     
  4. DeathbyMercy

    DeathbyMercy Newbie

    Joined:
    May 13, 2015
    Messages:
    9
    Likes Received:
    2
    It's pretty straight forward right, measuring ROI and Acquisition cost? In a perfect world a business should invest in both simultaneously to determine which method has a greater return and then scale it from there. However; in most cases small-mid size companies only have enough money for just one or are too afraid to gamble with both and so it makes things more difficult to track. Time is another issue, SEO is long term return where as PPC gives you instant results and you can gather data quickly to see if it's worth it or not.