When choosing a keyword to target

flipflop101

flipflop101

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What is a good balance of monthly searches vs. competing websites?

I know there are contributing factors such as how competitive the top spots are. But say I found a long tail keyword that was not being targeted by affiliate marketers and the top spots were just taken by the company that offered the service - therefore they are up there naturally and haven't really gone after the keyword term either.

The term has 285,000 competing sites with an estimated 2400 monthly searches. Is this a realistic term to target with backlinking and anchor text?
 
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I think you can go for it, but I suggest you still couple this with top searched keyword, a combination of most, average and least searched keywords in your meta tag is highly advisable.
 
Ah really? I keep reading that people don't bother with meta tags anymore. Saying that I do still fill them in when making a site.

Was mainly interested to know if I can expect to get onto Page 1 with that level of competition.
 
I don't think you need to use meta tags with G anymore but Bing and Yahoo still use them (as far as I know) so you might as well fill them out.

As far as competition goes I think it's better to look at how strong the first page is. You may only be competing with 10k pages but if they are all PR8 and super relevant then your screwed. You may take the number of competing pages as a factor but don't base your competition research solely upon it.
 
Agreed, I still fill in the meta information, because you never know when it's going to become relevant again and you don't want to have to go back and re-do it.

(My opinion), that is too many competitive sites. You need to also analyze Title Competition, which I would preferably want to see at 15,000 competing titles or below.

Also, if this term contains a term or product name that is proprietary to the company that offers the service, DO NOT buy a domain name that contains that term or phrase, just optimize for the keyword itself so they don't "cease and desist" you when they realize what you're doing.

With all of that said, that is a totally decent amount of searches, so it sounds like it's worth a try!
 
I am so bad at doing Keyword Research, it's like a dark forest for me, don't understand anything lol!! Maybe someone could take me to the right road and tell all the instructions what i schould do? Any kind people to help?



English language is not my native language, so i am making some mistakes!

Regards,
voldemc
 
I can run the keywords for you if you want to PM me. I use Market Samurai with great results.
 
I am very comfortable in MS and can help you give you a report - yes - its free - coz I love doing it !! ;) Pm if u feel lucky !!!
 
Thanks for the input, I've seen Market Samurai a few times so I'll give it a go and see what it comes up with.

The Page 1 competing sites are PR6 in the top 3 spots then a PR8 from the same company on a different domain THEN a PR5 which is somebody elses site who is doing the same thing as me. They're the ones I need to beat :)

Only says they have 97 backlinks in google so this is a perfect opportunity for Scrapebox to show me what it can do.
 
Try the free trial of Market Samurai to see if you like it (or get it in here).

Go over and look at the PR5 site where the guy is doing the same thing as you-- you're absolutely right, THAT is the guy you have to beat. Make notes to see what he's doing that you could be doing better. Make the site more awesome than his, add good category names/ posts/ make sure you change the permalink structure so all the keywords appear in the Title Tags. THEN use scrapebox to throw all those links at it and let it simmer in Google for awhile.
 
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