What is a good balance of monthly searches vs. competing websites? I know there are contributing factors such as how competitive the top spots are. But say I found a long tail keyword that was not being targeted by affiliate marketers and the top spots were just taken by the company that offered the service - therefore they are up there naturally and haven't really gone after the keyword term either. The term has 285,000 competing sites with an estimated 2400 monthly searches. Is this a realistic term to target with backlinking and anchor text?