What’s your current Facebook ad testing workflow?

I start by testing 3-5 ad creatives with the same audience, then compare performance after 3-5 days. The best performer gets scaled, while I test new variations of copy or visuals to keep improving results.
 
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Each person will have their own test rate, you should find a way that is useful for you, and it also depends on what you want to find out.
 
You could try smaller budget tests first to spot strong creatives before scaling Also testing one variable at a time might help you see whats really driving results
 
Testing’s wild lately :eek: I go smaller budgets, faster cycles kill losers quick, scale winners hard. Creative fatigue hits faster now, so keep fresh hooks ready ;) :cool:
 
running too many small tests seems to hurt the overall optimization window
 
After meta's update I do a broad 1-4-4/5 with no targeting (only if obvious gender prevalence). This works for me, as I get hq ad accounts, and I am sure in my products. I also now work only with CBO, and sometimes duplicate the ad set with a broad category like Night life
 
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