Hey BHW, the rules on YouTube are constantly changing. What are people currently using—niche content, faceless channels, or shorts—to reach monetisation more quickly? This year, let's discuss what is and is not working.
Oh man, YouTube in 2025 is like a rollercoaster - rules keep changing, so what worked last year might flop now. Some people are riding the Shorts wave, others are doing niche channels, and some go completely faceless… Let’s break down what’s actually working right now.
What’s actually working
1. Shorts + long videos = dream combo
Shorts are like magnets for new subscribers -super fast growth. But you usually can’t rely on them alone for serious monetization. What many creators do now: post a few Shorts per week to grab attention,
then one longer video (10–20 min) to boost watch time and actually make ad revenue.
2. Niche channels = loyal fans, less competition
Generic channels like “top 10” or “viral clips” are everywhere. Picking a micro-niche - think “budget PC setups for students” or “easy at-home workouts” - makes people more likely to subscribe, binge-watch, and stick around.
3. Faceless channels can work, but only if you do it well
You
can run a channel without showing your face - voiceovers, animations, stock footage, whatever. But don’t just mash things together and hope for the best. People want content that teaches, entertains, or solves a problem. Good storytelling and editing really matter here.
4. Don’t just rely on ads
Ad revenue is unpredictable. Most successful creators now combine: sponsorships, merch, affiliate links, channel memberships. Shorts get the audience in, but longer videos and community interaction keep the cash flowing.
5. Originality is key
YouTube’s cracking down on low-effort or repetitive content. If you’re just reposting stuff or spitting out AI-generated videos without value, it’s risky. Focus on content that genuinely gives people something they can’t get elsewhere.
My friendly take
If I had to give a simple formula for 2025:
- Pick a niche you either know or can learn well.
- Post Shorts to grow fast, but longer videos for stability and monetization.
- Faceless is fine, but make it high-quality and original.
- Diversify your income: ads + sponsors + merch + memberships.
- Keep an eye on YouTube rules - low-effort content is getting flagged harder than ever.
Honestly, if you do this consistently, you’re putting yourself in the best position to actually grow and make money - without burning out.