What's up with 97?

I

IMNiklas

Junior Member

Jul 15, 2013

113

39

• Aug 28, 2013

• #1

Hi blackhatters!
I've been wondering for a while what's up with 97? Most things relaterad to IM cost $97 or $197 etc. Why? What's so special about it? Thanks in advance

 

Untouchable

Supreme Member

Mar 22, 2012

1,344

1,180

• Aug 28, 2013

• #2

Its a psychological trick. It makes you think its cheaper when it obviously isnt.
Its used every, supermarkets, gaming stores,etc.
All either 97 or 99.

 

verilix

Elite Member

Sep 18, 2009

3,095

1,355

• Aug 28, 2013

• #3

Yeah. $93 is far too cheap. Also doesn't look as catchy.

 

saber210

Supreme Member

Sep 1, 2011

1,358

503

• Aug 28, 2013

• #4

Yes, It makes you think that the product is cheap.

Like $99, $97, $990 and etc,

 

I

IMNiklas

Junior Member

Jul 15, 2013

113

39

• Aug 28, 2013
• Thread Starter Thread Starter

• #5

Ok xD I know that, but it's never $99 here like in the real world. Thanks for the answers

 

The Scarlet Pimp

Supreme Member

Apr 2, 2008

1,416

4,459

• Aug 28, 2013

• #6

reminds me of the sears catalog: "gifts under $20."

desk lamp - $19.99
solar radio - $19.98

 

Goal Line Technology

Senior Member

Dec 30, 2011

927

2,168

• Aug 28, 2013

• #7

 

Smart SEO

Senior Member

Apr 17, 2011

857

760

• Aug 28, 2013

• #8

I actually find double digit numbers to convert better such as $55 or $88.

 

Black.Star

Junior Member

Jr. VIP

Oct 4, 2011

199

1,038

• Aug 28, 2013

• #9

7 is the new 9