What's up with 97?

Discussion in 'BlackHat Lounge' started by IMNiklas, Aug 28, 2013.

  1. IMNiklas

    IMNiklas Junior Member

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    Hi blackhatters!
    I've been wondering for a while what's up with 97? Most things relaterad to IM cost $97 or $197 etc. Why? What's so special about it? Thanks in advance :)
     
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  2. Untouchable

    Untouchable Supreme Member

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    Its a psychological trick. It makes you think its cheaper when it obviously isnt.
    Its used every, supermarkets, gaming stores,etc.
    All either 97 or 99.
     
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  3. verilix

    verilix Elite Member

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    Yeah. $93 is far too cheap. Also doesn't look as catchy.
     
  4. saber210

    saber210 Supreme Member

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    Yes, It makes you think that the product is cheap.

    Like $99, $97, $990 and etc,
     
  5. IMNiklas

    IMNiklas Junior Member

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    Ok xD I know that, but it's never $99 here like in the real world. Thanks for the answers :)
     
  6. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    reminds me of the sears catalog: "gifts under $20."

    desk lamp - $19.99
    solar radio - $19.98
     
  7. Goal Line Technology

    Goal Line Technology Senior Member

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  8. Smart SEO

    Smart SEO Senior Member

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    I actually find double digit numbers to convert better such as $55 or $88.
     
  9. Black.Star

    Black.Star Junior Member

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    7 is the new 9