What’s the most overrated method in SEO right now?

Keyword stuffing is still overrated Google cares more about user intent, relevance, and content quality than repeated exact-match keywords.
 
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PBNs and mass AI content are way overhyped right now. Everyone’s doing it, so returns are dropping fast. What’s quietly working is solid site structure and topical authority.
 
I think people buying links just based on DR and RD instead of traffic has to be high on the list.
 
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