1 - Expired domain 10years old, same niche with low stats but nice name ( former lang frensh).
2 - expired domain ok stats, same niche, name sucks (needet lang)
3 - brand new domain with nice name
Depends. If you are planning to build next Google 2.0 go for the 3rd option
If you are going for a PBN go for 2nd option
And if you are going to an average site willing to rank slightly faster than starting from scratch, and the name is relatively important, go for 1st option.
I've been using all 3 options situationally. There isn't a better one for a general scenario.
1. Domain age does not matter, if the domain power is low, then you might as well start with a new site.
2. Niche relevancy is important for money sites, power as well. If the name isn't too brandable, well, it's not that much of a problem, but you want at least some level of brandability.
3. Nah, better to get a head start.
I believe that each factor in the aggregate affects the overall situation, and here we must look at the totality of these factors and already choose based on the situation
If for a money site and you're between #1 and #3, and you like #1's name then obviously #1 as it already has some backlinks. I would not consider #2 if for a money site, and would not consider #1 and #3 for a PBN.
For expired domain relevancy, Backlink profile and good history is more important. These are more effective than age(maybe it can give a bit of value but not much). I would go for 2, if the site already have good stats, the put some effort to increase brand awareness.
1 - Expired domain 10years old, same niche with low stats but nice name ( former lang frensh).
2 - expired domain ok stats, same niche, name sucks (needet lang)
3 - brand new domain with nice name
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