Okay, so I just spotted a post about a guy with 1 million genuine likes on his page. Lots of people posted remarks of congratulations, one-upmanship, and scepticism. But nobody said what they'd do in the same situation. So - hypothetical scenario time. You have a Facebook page with 1,000,000 genuine likes. Let's say it's about... cheese sandwiches. How are you going to cash in?