funkybunker
Supreme Member
- May 14, 2013
- 1,264
- 1,812
If you cannot answer me, continue reading.
While it's entirely up to you to decide what makes a shitty customer..
"Every customer of yours has a value."
Your job is to learn this value.
Why is this so important? Because you can easily determine how much you're willing to spend to acquire a new customer. And just as important, forces you to realize how much it costs to lose a customer you already have.
It's easy to learn so I'll show you.
For example; if a small company ships 30 packages per week (at $25 each) using FedEx, that's $750 a week, or $36,000 a year. If a customer gets angry over their $25 shipment and switches to a competitor, FedEx loses tens of thousands of dollars. Suddenly a $25.. even $100 refund is a small price to pay to keep $36,000 rolling in.
Do you think of customers as expendable? Would you fight your customer over a disagreement if it meant losing $30,000?
This is why I'm known for outrageous referral fees. When a customer earns me $2,000 a month ($24,000 a year), paying my referral $1,000 is nothing. Business is about taking care of people so they take care of you.
How to Calculate A Customer's Worth
Remember that customer service is a tool to keep your income growing year after year.
- Funky
While it's entirely up to you to decide what makes a shitty customer..
"Every customer of yours has a value."
Your job is to learn this value.
Why is this so important? Because you can easily determine how much you're willing to spend to acquire a new customer. And just as important, forces you to realize how much it costs to lose a customer you already have.
It's easy to learn so I'll show you.
For example; if a small company ships 30 packages per week (at $25 each) using FedEx, that's $750 a week, or $36,000 a year. If a customer gets angry over their $25 shipment and switches to a competitor, FedEx loses tens of thousands of dollars. Suddenly a $25.. even $100 refund is a small price to pay to keep $36,000 rolling in.
Do you think of customers as expendable? Would you fight your customer over a disagreement if it meant losing $30,000?
This is why I'm known for outrageous referral fees. When a customer earns me $2,000 a month ($24,000 a year), paying my referral $1,000 is nothing. Business is about taking care of people so they take care of you.
How to Calculate A Customer's Worth
- If you continue to provide a quality service, how long will the customer support your business?
- How much will the customer spend in a year (include an increase in sales due to your growth or the customer's)
- What's your gross margin?
Remember that customer service is a tool to keep your income growing year after year.
- Funky