What would you do to keep your customer?

funkybunker

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If you cannot answer me, continue reading.

While it's entirely up to you to decide what makes a shitty customer..

"Every customer of yours has a value."

Your job is to learn this value.
Why is this so important? Because you can easily determine how much you're willing to spend to acquire a new customer. And just as important, forces you to realize how much it costs to lose a customer you already have.

It's easy to learn so I'll show you.

For example; if a small company ships 30 packages per week (at $25 each) using FedEx, that's $750 a week, or $36,000 a year. If a customer gets angry over their $25 shipment and switches to a competitor, FedEx loses tens of thousands of dollars. Suddenly a $25.. even $100 refund is a small price to pay to keep $36,000 rolling in.

Do you think of customers as expendable? Would you fight your customer over a disagreement if it meant losing $30,000?

This is why I'm known for outrageous referral fees. When a customer earns me $2,000 a month ($24,000 a year), paying my referral $1,000 is nothing. Business is about taking care of people so they take care of you.

How to Calculate A Customer's Worth
  • If you continue to provide a quality service, how long will the customer support your business?
  • How much will the customer spend in a year (include an increase in sales due to your growth or the customer's)
  • What's your gross margin?
Use this data to scale your own business, or show your clients just how valuable their buyers are.
Remember that customer service is a tool to keep your income growing year after year.

- Funky
 
This is a good topic. I am a believer in teaching your client how to be a good client. While its important to offer sound, professional support/engagement, too often customers think just because they gave you a dollar that they have never ending rights over your life. The biggest thing to learn is when and how to tell a customer "no".
 
I say up your cleintele. To the point where you're almost full with work.

Then if your client is bad, then you can move onto a client worth your time.
 
i think the best is just outsource it and let the professional and quick response ppl to do it
 
Life is too short to deal with shitty customers. Use the Pareto Principle to find the 80% of customers who bring in 20% of your income. Then drop them and focus on making the 20% of the customers who bring in 80% of the income happy, and enjoy all of your extra time.
 
Life is too short to deal with shitty customers. Use the Pareto Principle to find the 80% of customers who bring in 20% of your income. Then drop them and focus on making the 20% of the customers who bring in 80% of the income happy, and enjoy all of your extra time.
Best advice so far
 
Not really. Business or not, my mental health comes first. If some customer is wasting my time - I will make it personal, but I'll do it in a way that they won't expect it. I don't think in terms of monetary value. No, actually I kinda do.

The difference is I won't bother with some cheap schmuck. I value customers who are worth the money. Customer is always right? Only if they pay upfront. Know what I'm saying? ;)
 
Thanks you .. Actually, I was thinking about the topic to ask in form and answer it .That,s really nice of you .
 
I value customers who are worth the money.

This.

Plus, having customers that know YOU are worth the money.

That's always my biggest issue. My price tag is incredibly high. But I offer an extremely personal service, and I get results no matter what the cost.
 
This.

Plus, having customers that know YOU are worth the money.

That's always my biggest issue. My price tag is incredibly high. But I offer an extremely personal service, and I get results no matter what the cost.
Good to see that I got something right for a change. ;)

I actually learned this from a certain member whose name eludes me. Umm, he sells/rents out hotels or something for more than his competition does.
 
Without question; what makes a "terrible" customer is up to you.
Just remember to let them go and respond politely to their inevitable bad reviews. A sour customer could scare new customers (more income) away, you don't want a customer from the past to haunt you.

We didn't become our own bosses to deal with the same abuse we did as employees. Keep that in mind.
 
Sometimes you can't afford (financially) to fire the client even if it is better for your health. The biggest thing I have learnt in my last job is to manage the clients expectations. Literally spell out for them what value they are getting by staying with you and trusting you.

But that doesn't stop idiots being idiots.
 
Sound professional towards your clients but if they just bug u with bullshit, Like OwnagePranks does, it's best to not waste time. There are better customers to take.
 
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