What would you do in this situation?

Craive · Feb 23, 2011

So I have a competitor, for my day job. They have falsely claimed on their website that one of their products is the same as ours (it definitely is not). They used our brand-name as well as the name we've given the product. An example of what I'm talking about would be to think of someone saying the VW Bug was the same as the Honda Accord, it may be comparable in certain aspects, but not the same.

So I just noticed it today and they are ranking when someone does a search for our product (I hold the top 8 spots and they are no. 9). Anyway, I'm usually pretty mellow about competition and welcome it, but this has really gotten under my skin.

Do you think there are legal ramifications for what they are doing?
What would you do in this sort of situation?

DocBrown · Feb 23, 2011

Issue DMCA ...assuming it's they who have done the stealing and not you.

BassTrackerBoats · Feb 23, 2011

I doubt there are legal ramifications... just grab those other top 2 sites on page 1 of google and send them packing.

teeniegenie · Feb 23, 2011

Craive said:
So I have a competitor, for my day job. They have falsely claimed on their website that one of their products is the same as ours (it definitely is not). They used our brand-name as well as the name we've given the product. An example of what I'm talking about would be to think of someone saying the VW Bug was the same as the Honda Accord, it may be comparable in certain aspects, but not the same.

So I just noticed it today and they are ranking when someone does a search for our product (I hold the top 8 spots and they are no. 9). Anyway, I'm usually pretty mellow about competition and welcome it, but this has really gotten under my skin.

Do you think there are legal ramifications for what they are doing?
What would you do in this sort of situation?

You could have an attorney write a letter threatening legal action to the HOSTING COMPANY of your competitor's website. The web hosts are usually pretty quick to respond. If you know an attorney they may do this for cheap or even free or the letter could cost you a few hundred bucks depending on where you live and what you want in the letter. In my experience the letters work quite well.

Basstrackerboats has a good point though - just outrank them and forget the legal stuff. Either way (or both?) works in my opinion...

Craive · Feb 23, 2011

Thanks for the input guys. Was a bit pissed when I first saw their rank. We don't even receive any traffic from that phrase, but the idea just got under my skin. I think I'll just work on pushing them on out the rankings.

stopnstare · Feb 23, 2011

Have someone make Negative post about competitors product/quality on as many public forums on the topic as you can find. No shortages of customer complaint forums and then fire up Xrummer and start blasting them.

What would you do in this situation?

Craive

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DocBrown

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BassTrackerBoats

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Craive

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stopnstare

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