So I have a competitor, for my day job. They have falsely claimed on their website that one of their products is the same as ours (it definitely is not). They used our brand-name as well as the name we've given the product. An example of what I'm talking about would be to think of someone saying the VW Bug was the same as the Honda Accord, it may be comparable in certain aspects, but not the same. So I just noticed it today and they are ranking when someone does a search for our product (I hold the top 8 spots and they are no. 9). Anyway, I'm usually pretty mellow about competition and welcome it, but this has really gotten under my skin. Do you think there are legal ramifications for what they are doing? What would you do in this sort of situation?