what type of content performs best on facebook?

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reels, especially if you cross post to IG, FB is promoting reels a lot, but also if you get good images with text, like a screenshot of a funny reply, those do well too. Blank images with no text do not do well at all
 
The part you left out is perform well....FOR WHAT. Are you talking paid ads or organic or what? We still have lots of success on single image ads for paid.
 
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