Hello there! I'm a newbie that never ranked a site before... ever. I've been reading threads on this forum about SEO the whole they and I got a better understanding of how everything works. However, I'm not sure which tools I should use in order to get the most accurate results before I start building my website. Can you name a few tools (preferably free) for these topics? - Keyword analysis: - Competition analysis (backlinks etc.): There are so many out there that I don't know which to choose... For example, I analysed one website in the niche I'll probably choose. SEMrush showed that the website only has 19 backlinks while Majestic told me that the website has 1200 backlinks. I've seen that people here say both are good, but hey, there is such a big difference in the number of backlinks that I don't know if I should trust SEMrush or Majestic. Thanks for your input!