What to do against Black Friday ?

X

Xpeztum

Junior Member

Jan 22, 2013

107

38

• Nov 7, 2019

• #1

Hi BHW,

What do you do against black friday ?

The company I work for, wont participate in Black Friday or Black week.

What other options do you use to increase sales in that periode ?

Thanks

 

dotc0m

Elite Member

Aug 24, 2010

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• Nov 7, 2019

• #2

Why is this in the AI Sub-Forum. Needs to be moved

@davids355

 

X

Xpeztum

Junior Member

Jan 22, 2013

107

38

• Nov 7, 2019
• Thread Starter Thread Starter

• #3

Sorry didnt see the AI, only saw Digital Marketing and thought that would be a good place **DOOOOH**

 

davids355

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• #4

Thread moved.

 

SirTop

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• #5

Xpeztum said:

Sorry didnt see the AI, only saw Digital Marketing and thought that would be a good place **DOOOOH**

Click to expand...

It’s moved already by Davids. It’s discount session and people are not ready to buy at old prices.

 

Purush

Elite Member

Jul 12, 2016

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• Nov 7, 2019

• #6

Xpeztum said:

What other options do you use to increase sales in that periode ?

Click to expand...

Black friday all about giving discount mate. Other than that I dont see much idea.

 

M

MisterF

Repeat Selling Out MP - Doxxing - Harass Comps.

Nov 29, 2009

28,936

43,777

• Nov 7, 2019

• #7

Xpeztum said:

Hi BHW,

What do you do against black friday ?

The company I work for, wont participate in Black Friday or Black week.

What other options do you use to increase sales in that periode ?

Thanks

Click to expand...

What industry are you in?

Do you need to drop your margins to gain more business?

 

X

Xpeztum

Junior Member

Jan 22, 2013

107

38

• Nov 7, 2019
• Thread Starter Thread Starter

• #8

@MisterF I'm in Furniture and design - High end.

 

M

MisterF

Repeat Selling Out MP - Doxxing - Harass Comps.

Nov 29, 2009

28,936

43,777

• Nov 7, 2019

• #9

Xpeztum said:

@MisterF I'm in Furniture and design - High end.

Click to expand...

Bespoke furniture, doesn't really need to be devalued by dropping prices. If you're busy enough, your company don't need to drop margins.
I doubt Ferrari or Bentley bother with Black Friday, as an example.

 

dotc0m

Elite Member

Aug 24, 2010

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• Nov 7, 2019

• #10

I mean there's not much you can do if your not going to do a sale or offer a discount.

That's what black friday is.

 

X

Xpeztum

Junior Member

Jan 22, 2013

107

38

• Nov 7, 2019
• Thread Starter Thread Starter

• #11

Roger, but is there a smarter way to let people know we're doing a sale other than Google Ads ?

 

M

MisterF

Repeat Selling Out MP - Doxxing - Harass Comps.

Nov 29, 2009

28,936

43,777

• Nov 7, 2019

• #12

Xpeztum said:

Roger, but is there a smarter way to let people know we're doing a sale other than Google Ads ?

Click to expand...

Do something totally different.

Announce a price increase for BlackFriday weekend = Prices are going up for these 48 hours by 50%, so avoid this and order today!

 

dotc0m

Elite Member

Aug 24, 2010

2,734

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• Nov 7, 2019

• #13

You can send emails to previous customers if you have a mailing list. Send offers via snail mail. For high end furniture those avenues might actually be ok.

Social media promotion if there is a social media base and following