What to do against Black Friday ?

[Xpeztum]

Hi BHW,

What do you do against black friday ?

The company I work for, wont participate in Black Friday or Black week.

What other options do you use to increase sales in that periode ?

Thanks

 

[dotc0m]

Why is this in the AI Sub-Forum. Needs to be moved

@davids355

 

[Xpeztum]

Sorry didnt see the AI, only saw Digital Marketing and thought that would be a good place **DOOOOH**

 

[davids355]

Thread moved.

 

[SirTop]

Sorry didnt see the AI, only saw Digital Marketing and thought that would be a good place **DOOOOH**

It’s moved already by Davids. It’s discount session and people are not ready to buy at old prices.

 

[Purush]

What other options do you use to increase sales in that periode ?

Black friday all about giving discount mate. Other than that I dont see much idea.

 

[MisterF]

Hi BHW,

What do you do against black friday ?

The company I work for, wont participate in Black Friday or Black week.

What other options do you use to increase sales in that periode ?

Thanks

What industry are you in?

Do you need to drop your margins to gain more business?

 

[Xpeztum]

@MisterF I'm in Furniture and design - High end.

 

[MisterF]

@MisterF I'm in Furniture and design - High end.

Bespoke furniture, doesn't really need to be devalued by dropping prices. If you're busy enough, your company don't need to drop margins.
I doubt Ferrari or Bentley bother with Black Friday, as an example.

 

[dotc0m]

I mean there's not much you can do if your not going to do a sale or offer a discount.

That's what black friday is.

 

[Xpeztum]

Roger, but is there a smarter way to let people know we're doing a sale other than Google Ads ?

 

[MisterF]

Roger, but is there a smarter way to let people know we're doing a sale other than Google Ads ?

Do something totally different.

Announce a price increase for BlackFriday weekend = Prices are going up for these 48 hours by 50%, so avoid this and order today!

 

[dotc0m]

You can send emails to previous customers if you have a mailing list. Send offers via snail mail. For high end furniture those avenues might actually be ok.

Social media promotion if there is a social media base and following