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What to charge (Yea, I know..... but...)

Discussion in 'Offline Marketing' started by nerfsmurf, Mar 14, 2013.

  1. nerfsmurf

    nerfsmurf Junior Member

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    So I am going to get a new client soon! They loved the interactive mockup I uploaded for them and are very interested in Web Design, but I am offering to commandeer their Internet Marketing sector. Including Local SEO (and all that entails), PPC (via Social Media), weekly updates to their sites inventory and help with their Social Media Presence they have now.

    Now the company is small and it would be my first client so I was thinking at least $347 per location (they have 3 stores, expanding to 5+ soon). So Ill ask for $447/month. At this point, I will be earning less than their computer tech, but that is one of my compromises I may make to sweeten the deal. I plan on obtaining at minimum 4 clients a month and this would give me a solid foundation coming out of college in December.

    Think that is a good price? I don't want to ask for too little, cause although I am new in the field, I have access to the largest collection of smart IM guys in the world. Period. So I am confident that I can deliver and I don't want to give off that "Cheap Amateur" vibe.

    My client is a computer repair/seller and their locations are in very small towns (at the moment) and one happens to be a college town. I know I can target the college and help them get clients from there. According to adwords, each town is getting like 30-80 searches for their keywords (broad). I understand that is low, but I dont trust the keyword tool too much as there are people paying like 6$ per click in google for those terms in the same city.

    TL;DR Version

    Is charging Local SEO per location a good model? Or should I try to figure out where my client is likely to be in the following years and make a fixed price, no matter how many branches this client expands to? I would like to grow as the company grows (and my work load grows). What are you guys thoughts?
     
  2. Jumbo_Refill

    Jumbo_Refill Registered Member

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    if you think your time is worth charging per locations then do it.
     
  3. Alinea

    Alinea Junior Member

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    3 stores, expanding to 5+ locations? I think you can charge a bit more than that!
     
  4. nerfsmurf

    nerfsmurf Junior Member

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    Update of whats going on...
    The decision maker has been out for a while. Family problems. But I told them (I can only contact them via the mock-up!) that for L-SEO, G-Places and the likes, Social Media setup (Ill do everything except the actual status updates), website design, hosting and maint, starting a e-mail list, and ORM I would charge them $1,847.00/month. I also informed them that the price is about the best they will see, ever, but that they were not gonna get amateur level services and results. All I have to do now is wait for the DM to get his situation settled and contact me.

    In the mean time, I shall look for more leads.
     
  5. robotluv

    robotluv Junior Member

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    I like your pricing direction. I would just make one suggestion . . . don't try to take control of everything at once. Give them a few nibbles of success, whether through your great designs, or some small strategies, then when the see the results (make sure they are measurable) then hit them for the full monty. Good luck, mate!
     
  6. nerfsmurf

    nerfsmurf Junior Member

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    Great suggestion! Shit. I got to edit my message before he reads it :D Thanks for that!

    Its edited now :D I made less of a push for all my services and presented the opportunity for just the site redesign w/ onsite optimization. This should be enough to generate some "I saw your website and..." calls for them.
     
    Last edited: Mar 23, 2013