Any tips on how to know what am paying for? I have bought before niche edit then my rank went to 80 average position on Google.
as I mentioned previously, it depends on
site quality,
page quality, and
backlink quality. There might be other things that could factor into the assessment, but I feel like these 3 are the more important ones...
Site quality... you want a site that google loves and / or trusts. Which sites does google love and / or trust? Well, the sites that have been ranking for a fair amount of time.
In my opinion, a site that's been having constant, or upward trends for the last 6+ months (although, for the last 12+ months ideally) for all of these things is a site that google loves / trusts:
- rankings
- indexed pages
- ranked keywords
- traffic
Even if a site doesn't tick all of these checkboxes, it doesn't necessarily mean that it's a bad site. Some sites might have not been having a lot of indexed pages in the last 6 months, but if the other 3 metrics are at least decent, the site is worth getting a backlink from. So, do all of this research and use some common sense when assessing the quality of a site.
Also worth mentioning 2 other things that I nearly forgot:
- especially with niche edits you will want the site to have decent to high authority (DR). What is considered decent authority probably varies from one person to another, but for me decent means anything over 30 DR. But - of course - this DR would have to be legitimate, not fake. Which is where analyzing the backlinks in detail comes into play.
- it's possible for a site to meet all of these criteria but still be a link farm. And if this happens, sooner or later this site might be de-indexed, in which case your links will lose their value and - worse - your site could be de-indexed too if google suspects everyone that has a link from this site for foul play.
So, with regards to this 2nd point, you have to make sure that this "quality site" doesn't link out to every Tom, Dick, and Harry from each content page. If they do, it's most likely a link farm, and it's best - if possible - to refrain from getting links from it.
Now, there are some people (and I would do it myself too in certain cases, like if I was running a churn & burn site for example) who wouldn't mind still getting a link from such a website despite of them knowing that the site is a link farm and might get tanked at any point.
And such an offer is especially attractive if the site has 60 DR (and the DR Is real by the way, not artificially inflated), for example, but the site owner / editor offers niche edits for like $100-150.
You know that this is too good of an offer to be true, so you suspect that something's not right (or you outright know that it's not right

) but you still don't care because your c&b site might get tanked anyway long before this site gets tanked, so you can afford to waste $150 for a link that will make you few $1000s in a week. It's a calculated risk that sometimes you just have to take if it meets your goals
But yeah, in general, that's what a quality site means. If the site has been constantly ranking in, and getting traffic from google over long periods of times (3+ month at the minimum I would say, but preferably for 6-12+ months like I mentioned earlier), then any contextual backlink coming from it is considered a quality backlink even if the price seems high.
Page quality... I'm not sure whether the page quality is genuinely overlooked by many link builders, or it's simply not mentioned enough, but particularly with niche edits the page quality is paramount because if the page has high authority your link will be very powerful indeed. But if the page has low authority, the link might not be as powerful even if the site itself has high authority.
Since we are using Ahrefs' authority score (DR) to mention a site's authority, then we are also going to use Ahrefs' authority score for pages (UR) to mention a page's authority.
So, if we are talking specifically about niche edits, you will want a niche edit link from a page that has decent to high UR. And again, just like in the case with site authority (DR), the power of a page's authority also varies from one person to another, so I can't say what is considered decent page authority because my values are most likely different to yours.
But needless to say that if you're being charged $500 for a niche edit, for example, then the page authority (UR) should match the price, otherwise you're getting ripped off.
Personally, if I was charged $500 for a niche edit I would expect either the site authority (DR) to be at least 30 but the page authority (UR) to also be at least 30-40.... or if the UR is low (let's say 10-15) then - for this money - I expect that this page at least gets organic traffic (a few dozen visitors a month at the very least) but the site authority (DR) is also decently high (in this case I would be happy with a DR of at least 50...)
So, you gotta analyze everything in detail before you decide whether the price of a niche edit is fair or not, and not just look at the page's UR, or its traffic levels (although, a page with constantly decent google traffic and at least decent UR is almost always a must have backlink, even if the DR is not very high).
Anyway - if we're talking about niche edits exclusively - then the things to look for with regards to page quality are these:
- decent to good UR
- at least some lick of organic traffic to prove that the page is in good standing with google
- no other OBLs (Outbound Links) on this page, except maybe for links to big sites like Wikipedia, although - if the price is high - you might not want a Wikipedia link along with your backlinks either
- if other OBLs exist on this page (well, in this case I don't think I'd buy this niche edit to be honest

) at least make sure that
your backlink is 1st or 2nd on the page as - many times - the links in these positions tend to get the most link juice
- the content is of decent quality (ie. if you find it informative and interesting when you read it, it's almost guaranteed that it's good quality) and (optionally) not generated by the AI (hard to find non-AI content nowadays, I know, but prefer human-written content if possible)
- last but not least (and this is something that I can't prove, but I feel that it's true, but I also don't see anyone mentioning), check which sites the page with your niche edit had linked TO before linking to your site.
Ideally, you will want to get a niche edit from a page that has never linked to other sites (excepting big sites like Wikipedia, obviously) before you. And the logic behind this is that if it's linked to other sites before then google already has this data, so they'll be able to tell that this site is a link farm, which - if I were to guess - is probably why your site dropped to 80 after you got that niche edit link. Probably google knows that THAT particular page (where you had your backlink placed on) links out to different sites periodically, so they've flagged / marked it somehow, and now, every site that gets a link from that page automatically inherits the penalty.
Backlink quality... I think this one's self explanatory, but in case that it isn't, just look for these:
- check the quality of the backlinks and the RDs that link to this site
- also check the quality of the backlinks and the RDs that link to this page (the page where your niche edit will be placed on)
- since we get niche edit links for their power and almost instant ranking boosts, you will obviously want a niche edit that is
d0follow. If the link is nofollow (or if it - sneakingly - gets nofollow'd later on as some sellers do to the links they sell, without informing the buyers) at least you shouldn't be charged a lot of money unless the site is really trusted by google (think of sites like NY Times, BBC.co.uk, Forbes, etc)
There are probably more things you could pick on with regards to backlink quality, like anchor texts, natural flowness into the content, etc... but these things you can agree on with the seller. And if the seller is reasonable and cares about the partnership with you I'm sure (s)he'll agree to your terms anyway, especially if you give them an extra $50-100 for these minor "inconveniences"
And I think that's all... if I forgot anything let me know!