What Should I Charge for Local Businesses?

Hey guys,

I think I asked this question before but really got know response. What should I or what do you charge you local clients for:

Web design - basic business website with header, content, about us, portfolio example local lawyer website

Local SEO - getting clients ranked for low to medium keywords? How much should I charge upfront and monthly

Social Media Management - utilizing facebook, twitter, LinkedIn etc.

Any breakdown what you charge upfront and montlhy or just feedback would be great!!

Thanks guys

Web Design - Depends on The Client and What they are exactly looking for - its rare to be asked for a standard site

Seo - Competition / Adword's Price / Difficulty / Number of Keywords / Type of Business / How Much Is A Lead Worth / Client Budget

I look at all these factors and design a strategy that fits their need - and something I know that can make a difference to their rankings .... I usually start at $600 and go up from there for most businesses -- with the majority around $1000-$1200 -- because the work is quality and they see results.

people who have budgets of $200-$400 are not that serious if they are a legitimate company - and are 9/10 times trouble.

Social Media - I offer basic services at $200 and goes up from there depending what they need.

*** I own a company - so I have company expenses to pay plus I have to eat and save money - so my pricing / client targets are not BHW or other forum users - who are looking for cheaper rates.

((( I'm talking monthly price - and all clients sign up for 6 months fixed - then month to month with 1 month notice )))

Danny1111 said:

Web Design - Depends on The Client and What they are exactly looking for - its rare to be asked for a standard site

Seo - Competition / Adword's Price / Difficulty / Number of Keywords / Type of Business / How Much Is A Lead Worth / Client Budget

I look at all these factors and design a strategy that fits their need - and something I know that can make a difference to their rankings .... I usually start at $600 and go up from there for most businesses -- with the majority around $1000-$1200 -- because the work is quality and they see results.

people who have budgets of $200-$400 are not that serious if they are a legitimate company - and are 9/10 times trouble.

Social Media - I offer basic services at $200 and goes up from there depending what they need.

*** I own a company - so I have company expenses to pay plus I have to eat and save money - so my pricing / client targets are not BHW or other forum users - who are looking for cheaper rates.

((( I'm talking monthly price - and all clients sign up for 6 months fixed - then month to month with 1 month notice )))

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< Agreed on this. These prices are actually reasonable for quality work.

The best way to work on the prices is find your competition prices, the prices in the market that will make it easy to get an insight.

Cheers

Hi,

In general,For every task, first set a standard skeleton and price it.Then on the client's need add price step by step.Cost rises based on each customization.

techblog said:

The best way to work on the prices is find your competition prices, the prices in the market that will make it easy to get an insight.

Cheers

Click to expand...

its not like local SEO companies/freelancers advertise their prices. how would you go about finding the competitions prices?

ocdude said:

< Agreed on this. These prices are actually reasonable for quality work.

Click to expand...

why not do trial and error? how about starting at 600? that sounds good

+1 for trial and error. It often takes some time to find the best approach.

you should check that how much your competitor is taking for that service.

As to how to find your competitors pricing, approach them as a prospective client asking for their services. What country do you live in, what sort of city is it (ie are the people very technically knowledgeable), will they have already come up against web design, internet marketing, SEO etc or not?

Web design - between 200$ and 1000$
Local SEO - between 100$ and 500$

Danny1111 said:

Web Design - Depends on The Client and What they are exactly looking for - its rare to be asked for a standard site

Seo - Competition / Adword's Price / Difficulty / Number of Keywords / Type of Business / How Much Is A Lead Worth / Client Budget

I look at all these factors and design a strategy that fits their need - and something I know that can make a difference to their rankings .... I usually start at $600 and go up from there for most businesses -- with the majority around $1000-$1200 -- because the work is quality and they see results.

people who have budgets of $200-$400 are not that serious if they are a legitimate company - and are 9/10 times trouble.

Social Media - I offer basic services at $200 and goes up from there depending what they need.

*** I own a company - so I have company expenses to pay plus I have to eat and save money - so my pricing / client targets are not BHW or other forum users - who are looking for cheaper rates.

((( I'm talking monthly price - and all clients sign up for 6 months fixed - then month to month with 1 month notice )))

Click to expand...

Your price are actually below the industry average.

Here's my take after countless of times pitching services versus other companies:

Web Design - depends on the project. HOWEVER, you should always prepare a sheet where the client will just have to check at the boxes he is interested in (features, etc.). People love to see organized work so this is a turn on for them. As for charging, I always suggest CHARGING LOW. Why? Because businesses who do have any website are very easy to sell SEO to. Thus, if you charge low, the big monthly buck you get here is...

SEO/SMM - I usually package these two together with ORM (basic page 1 search engine protection and increase in ratings/reviews in business pages) and then charge $1,000 - $3,000 (although I charge $10,000+ for clients having dozens of branches in different cities/states).

To start with though, charge half of the industry average to build your portfolio up. Quoting them these prices (assuming you can still earn a profit for them although I doubt it for US companies) is a good start:

SEO - $500
SMM - $200
ORM - $300
Web Design - $500

As soon as you build your portfolio up, you can easily demand a higher price based on LIVE RESULTS of your clients.