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What Should I Charge for Local Businesses?

Discussion in 'Offline Marketing' started by natedogg, Nov 30, 2013.

  1. natedogg

    natedogg Regular Member

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    Hey guys,

    I think I asked this question before but really got know response. What should I or what do you charge you local clients for:

    Web design - basic business website with header, content, about us, portfolio example local lawyer website

    Local SEO - getting clients ranked for low to medium keywords? How much should I charge upfront and monthly

    Social Media Management - utilizing facebook, twitter, LinkedIn etc.

    Any breakdown what you charge upfront and montlhy or just feedback would be great!!

    Thanks guys
     
  2. Danny1111

    Danny1111 Elite Member

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    Web Design - Depends on The Client and What they are exactly looking for - its rare to be asked for a standard site

    Seo - Competition / Adword's Price / Difficulty / Number of Keywords / Type of Business / How Much Is A Lead Worth / Client Budget

    I look at all these factors and design a strategy that fits their need - and something I know that can make a difference to their rankings .... I usually start at $600 and go up from there for most businesses -- with the majority around $1000-$1200 -- because the work is quality and they see results.

    people who have budgets of $200-$400 are not that serious if they are a legitimate company - and are 9/10 times trouble.

    Social Media - I offer basic services at $200 and goes up from there depending what they need.

    *** I own a company - so I have company expenses to pay plus I have to eat and save money - so my pricing / client targets are not BHW or other forum users - who are looking for cheaper rates.

    ((( I'm talking monthly price - and all clients sign up for 6 months fixed - then month to month with 1 month notice )))
     
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    Last edited: Nov 30, 2013
  3. ocdude

    ocdude Newbie

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    < Agreed on this. These prices are actually reasonable for quality work.
     
  4. techblog

    techblog Jr. VIP Jr. VIP

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    The best way to work on the prices is find your competition prices, the prices in the market that will make it easy to get an insight.

    Cheers
     
  5. MillionDollarBucks

    MillionDollarBucks Junior Member

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    Hi,

    In general,For every task, first set a standard skeleton and price it.Then on the client's need add price step by step.Cost rises based on each customization.
     
  6. im2park

    im2park Newbie

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    its not like local SEO companies/freelancers advertise their prices. how would you go about finding the competitions prices?
     
  7. im2park

    im2park Newbie

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    why not do trial and error? how about starting at 600? that sounds good
     
  8. nelevdb

    nelevdb Newbie

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    +1 for trial and error. It often takes some time to find the best approach.
     
  9. BoostMedia

    BoostMedia Registered Member Premium Member

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    you should check that how much your competitor is taking for that service.
     
  10. the-dream

    the-dream Regular Member

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    As to how to find your competitors pricing, approach them as a prospective client asking for their services. What country do you live in, what sort of city is it (ie are the people very technically knowledgeable), will they have already come up against web design, internet marketing, SEO etc or not?
     
  11. harleybishop

    harleybishop Newbie

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    Web design - between 200$ and 1000$
    Local SEO - between 100$ and 500$
     
  12. veheme

    veheme Elite Member

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    Your price are actually below the industry average.

    Here's my take after countless of times pitching services versus other companies:

    Web Design - depends on the project. HOWEVER, you should always prepare a sheet where the client will just have to check at the boxes he is interested in (features, etc.). People love to see organized work so this is a turn on for them. As for charging, I always suggest CHARGING LOW. Why? Because businesses who do have any website are very easy to sell SEO to. Thus, if you charge low, the big monthly buck you get here is...

    SEO/SMM - I usually package these two together with ORM (basic page 1 search engine protection and increase in ratings/reviews in business pages) and then charge $1,000 - $3,000 (although I charge $10,000+ for clients having dozens of branches in different cities/states).

    To start with though, charge half of the industry average to build your portfolio up. Quoting them these prices (assuming you can still earn a profit for them although I doubt it for US companies) is a good start:

    SEO - $500
    SMM - $200
    ORM - $300
    Web Design - $500

    As soon as you build your portfolio up, you can easily demand a higher price based on LIVE RESULTS of your clients.
     
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  13. oxonbeef

    oxonbeef BANNED BANNED

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    Clients customer lifetime value x Estimated new business.
    3.5​
     
    Last edited: Jan 16, 2014