I would be interested to see what everybody thinks is the reason for Google taking over the search engine game. I don't mean the endless amounts of leverage and power they have today, but what was it that allowed them to take over with such dominance? Although I am ignorant to the year(s) when Google began their takeover into the mainstream, I have been using the internet since it's inception and others like Yahoo, Altavista, Webcrawler etc. were always the choices for searching, but there was never one single "go-to" search engine like Google is today. Yahoo seemed the most dominant if I remember correctly, but there were many other players at that time as well. What move(s) did Google make at that particular time to begin dominating in such an aggressive fashion? Was their search engine liked by more searchers? Providing more accurate results to searchers? Better indexing and more benefits for webmasters? A more corporate, behind the scenes move? What started the massive landslide of dominance that is Google?