What link click bid cap I should keep for my audience?

samsk

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Feb 22, 2019
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Hi All,
I need help in setting FB ad.
I am very new to FB marketing and teespring. I am trying to target people from Indian Origin (NRI) who live in US AND like Cricket. That makes 660K audience size
For testing:
My campaign objective is website traffic.
What should be my lowest daily budget for the adset?
What bid cap(CPC) should I have for optimizing ad delivery-clicks ? OR
What bid cap(CPM) should I have for optimizing ad delivery-impression?
 
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