The only way a website can be built and accessed online is through complex coding. So how is it that anyone is able to create a website these days? Through content management systems. A CMS is a software that takes care of all of the backend coding for a website and creates templates so that an end user—without programming skills—can add words, images, buttons, and more.
A CMS is important first because without one, you wouldn’t have a website—unless, of course, you found the time (on top of running a business) to learn how to code. It’s also important because a static, electronic version of a brochure for your business no longer passes. A good business website must be:
• Attractive and professional
• Up to date and informative
• Dynamic
Of course, these characteristics are not a must for your website, but they are if you want your website to market your business for you—that is, attract visitors, convert them into leads and customers, and keep them coming back.
On the one hand, there are the popular and well-known platforms like WordPress, Joomla, and Drupal. And on the other hand, there are around 1000–2000 open source Web Content Management Systems which you can choose from.