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What is Reasonable CTR?

Discussion in 'White Hat SEO' started by david2222, Aug 24, 2012.

  1. david2222

    david2222 Registered Member

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    Hello Mates,

    i was wondering what is optimum CTR. I have got nearly one month old website. Google Analytics shows around 5500 impressions/400 clicks, which on calculation gives 14.75% CTR. Is it good, if not share your tips to improve CTR.

    Regards, David
     
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  2. rachelmarieluv

    rachelmarieluv Jr. VIP Jr. VIP Premium Member

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    anything above 10% CTR is pretty freaking good!
     
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  3. a32335

    a32335 BANNED BANNED

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    and you want to improve that ? let's switch accounts!
     
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  4. david2222

    david2222 Registered Member

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    Ok, I am not giving away my account:greddy2:. Just Joking, thank you for your reply!

    David
     
  5. david2222

    david2222 Registered Member

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    Question, what do you think about putting up author/company image in SERP. (Its not blog, it is eCommerce website)
     
  6. SEOnetic

    SEOnetic Senior Member

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    Its good mate. Just make sure that its not fake. Otherwise you are doing really good.
     
  7. Njticket1

    Njticket1 Newbie

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    Well above 10% is said to be good but you have to work hard to take this CTR to above 25% so that it gonna be better CTR to be announced to others.
     
  8. extramints

    extramints Newbie

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    A reasonable CTR of 5% is considered good. Cant really get it too high or it'll get suspicious in Google's eyes
     
  9. jdstudio

    jdstudio BANNED BANNED

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    He is talking about google ctr, not adsense ctr.
     
  10. Endire

    Endire Elite Member Premium Member

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    Great question!

    If you are referring to a Google Adwords CTR, generally anything at or above 1% is good and anything above 5% is exceptional. You should also look at the CTR for your industry. Some have higher standard CTR's than others. For example CTR's for home improvement companies tend to be very low (around the 1% range) and CTR's for banking/savings are at around 8%. Check out your industry CTR and see how you compare.

    Of course CTR's differ depending on the platform you are using as well. CTR's for Facebook are notoriously lower than those for search engines and for good reason. People aren't going to social media to buy stuff, they are going to socialize. People go to search engines to look for content, information and to search for things to buy. CTR's for keywords can also have different meanings than CTR's for adgroup levels or campaign levels.

    Check out these links for more information on CTR

    http://www.shimonsandler.com/google-reveals-ctr-average-by-industry/

    http://certifiedknowledge.org/blog/what-is-a-good-click-through-rate/

    I hope this helps you!

    Shawn
     
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    Last edited: Aug 30, 2012
  11. Enklave

    Enklave Senior Member

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    from 5% to 15%